Ida Sports designs the first female athletic cleat – Ep 187

FemTech Focus

Ida Sports designs the first female athletic cleat – Ep 187

Laura Youngson is the CEO and Co-founder of Ida Sports. Laura is a STEM advocate, TED speaker, and four-time Guinness World Record Holder. After completing a degree in physics, she…
November 14, 2022

Ida Sports designs the first female athletic cleat – Ep 187

Laura Youngson is a STEM advocate, TED speaker, and four-time Guiness World Record Holder. After completing her physics degree at Wade Institute of Entrepreneurship in Melbourne, Australia, she worked at the 2012 Olympics and was immediately drawn to the power sport had in bringing people together. She’s always held a desire to make a lasting mark in sports and set out to do just that when she founded Ida Sports, makers of soccer cleats designed specifically for women, and Equal Playing Field, a nonprofit initiative challenging gender inequality in sports.

Ida Sports makes soccer cleats fit for female athletes because women and men’s feet are different and more options are needed! From players looking for more comfort so they can focus on their game, to parents or coaches looking out for their players’ health and safety, Ida Sports is changing the game for women and girls around the world.

IG @idasports

TW @idasportsco @laurayoungson


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FemTech Focus Bio:

FemTech Focus is a 501c3 non-profit organization founded to bring awareness externally and internally for the FemTech industry and to empower the key stakeholders including entrepreneurs, investors, physicians, governments, and biopharma with resources and research to elevate women’s health and wellness globally. Subscribe and Donate:

FemTech Focus Podcast Description:

The FemTech Focus Podcast with Dr. Brittany Barreto is a meaningfully provocative conversational series that brings women’s health experts – including doctors, scientists, inventors, and founders – on air to talk about the innovative technology, services, and products that are improving women, female, and girl’s health and wellness, collectively known as FemTech. The podcast gives the host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women’s health and wellness. 

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