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Write Medicine

Write Medicine

Exploring best practices in creating continuing education content for health professionals.

Breaking into CME: The Ecosystem & Opportunities

Are you struggling to understand how the CME industry works—who creates it, how it’s funded, and where freelance medical writers fit in? If breaking into CME writing feels like a mystery, this episode will give you the clarity you need. Navigating the CME ecosystem can be overwhelming for new writers. Understanding the industry structure, key players, and content types is essential to positioning yourself for success. This episode breaks down the CME landscape so you can confidently find your place and start building your career. Learn how the CME industry operates, from accreditation to funding sources, so you can target the right opportunities. Discover the different types of CME content you can write, from needs assessments to microlearning, and identify the best fit for your skills. Understand how to position yourself in the ecosystem, connect with accredited providers, and begin your journey into CME writing. If you're ready to cut through the confusion and confidently step into CME writing, press play now and explore where you fit in this thriving industry. Join the WriteCME Accelerator waitlist Grab the CME Ecosystem Map
March 26, 2025

The WriteCME Success Blueprint: Is CME Writing Right for You?

Have you ever wondered if medical writing could be a fulfilling and financially rewarding career path? If so, how do you know whether continuing medical education (CME) writing is the right specialty for you? CME writing is a thriving niche that allows writers to contribute to evidence-based education for healthcare professionals while building a sustainable freelance business. However, breaking into CME can feel overwhelming—What does it involve? Do you need a medical background? How do you get started? In this episode, we clear up the confusion and help you determine whether CME writing aligns with your skills, interests, and professional goals. Discover what CME writing entails and how it differs from other types of medical writing. Learn about the diverse professional backgrounds that transition well into CME writing, from researchers and science communicators to clinicians and educators. Gain clarity on whether your skills, work preferences, and interests align with the demands and opportunities in this specialized field. If you’re curious about CME writing and want to explore how to break into this rewarding field, tune in now and take the first step toward building a fulfilling writing career. Join the waitlist for WriteCME Accelerator
March 19, 2025

Building a Thriving CME Community: Why Networking Isn’t Enough for Career Growth

Do you ever feel like you're navigating your career in CME alone, unsure of where you fit in or how to grow without burning out? Many CME professionals work independently or remotely, which can be both rewarding and isolating. Beyond professional networks, building a true community can provide the support, engagement, and inspiration needed to thrive in this field. In this episode, we explore why community matters in CME, how it enhances career growth and well-being, and practical steps you can take to create meaningful connections. Discover how a strong professional community can boost your career and well-being. Understand the key elements that define a thriving professional community. Learn practical ways to engage in and build a community that supports your growth in CME. Listen now to uncover the power of community in CME and learn how to cultivate meaningful professional connections that will support your long-term success. Timestamps 00:00 Introduction: Navigating the CME Field Alone 00:48 The Importance of Community in CME 01:50 Defining Community and Its Elements 02:38 Personal Experiences of Belonging 03:50 Shared Values and Mutual Support in CME 05:08 Networks vs. Communities 06:29 Benefits of Community for CME Professionals 10:19 Practical Steps to Engage in Community 11:01 Conclusion and Next Steps Next WriteCME Accelerator Cohort is May, 2025. Join the Waitlist.
March 12, 2025

PubMed Uncertainty: Smart Alternatives for CME Professionals

What would happen if the go-to resource for your CME research—PubMed—became unreliable or inaccessible? Would your workflow survive the disruption? As CME professionals, we depend on PubMed for high-quality, evidence-based research. But with looming funding changes it’s time to rethink how we source medical literature. This episode unpacks the latest developments and gives you a proactive plan to safeguard your research process. Learn why PubMed's future is uncertain and what that means for CME professionals. Discover alternative medical research tools that can fill the gaps if PubMed access is disrupted. Get expert-backed strategies to diversify your literature search and stay ahead of potential research barriers. Hit play now to future-proof your CME research strategy and ensure uninterrupted access to high-quality medical literature! Time Stamps 00:00 Introduction: The Importance of PubMed for CME Professionals 00:32 Potential Threats to PubMed 02:21 Speculative Changes and Their Implications 02:40 Preparing for Potential Disruptions 03:03 Alternative Research Tools and Strategies 04:06 Staying Informed and Connected 04:26 Conclusion and Call to Action Resources Europe PMC – A free resource for accessing biomedical literature, serving as an alternative to PubMed. Wayback Machine – A digital archive that allows retrieval of past versions of web pages, including government health pages. DeepDyve – A subscription-based service that archives PubMed files daily and provides access to research papers. EU Clinical Trials Register – A database of clinical trials conducted in Europe, cross-referenced with ClinicalTrials.gov. Leave a voice note for Alex
March 5, 2025

Empowering Nurses Through Education: Reducing Burnout, Building Leadership, and Elevating Care

How can continuing education transform nursing practice, reduce burnout, and empower nurses to advocate for themselves? Nurses are essential to patient care, yet many struggle with limited access to high-quality education, workplace advocacy, and professional development. As CME professionals and medical writers, we have the power to create learning experiences that not only enhance clinical skills but also support nurse well-being and retention. In this episode, we dive into the evolving landscape of nursing education with two leaders from the American Nurses Association (ANA), exploring how we can design more impactful, outcomes-driven education for nurses. Discover how the 2025 Code of Ethics for Nurses is reshaping professional development and why it matters for your CME programs. Learn how continuing education directly combats burnout and improves nurse retention—and what that means for healthcare organizations. Gain insights into the challenges of funding and implementing nurse education, and strategies to advocate for protected education budgets. Press play now to learn how you can contribute to the future of nursing education and design CE programs that truly make a difference! Abbreviations Here are the acronyms mentioned in the episode along with their full forms: ANA – American Nurses Association CNE – Continuing Nursing Education CMS – Centers for Medicare & Medicaid Services CE – Continuing Education CME – Continuing Medical Education APP – Advanced Practice Provider DNP – Doctor of Nursing Practice PPE – Personal Protective Equipment PHI – Protected Health Information PI – Personal Information LACE – Licensure, Accreditation, Certification, and Education GME – Graduate Medical Education OPP – Organizational Practice Policies AAPA – American Academy of Physician Associates LACE – Licensure, Accreditation, Certification, and Education Timestamps 00:00 Introduction to Nursing Education Challenges 00:40 Meet the Experts: Dr. Jennifer Shepard and Dr. Sean de Garmo 01:54 The 2025 Code of Ethics for Nurses 08:02 Addressing Gaps in Nursing Education 10:41 The Importance of Continuing Education in Combating Burnout 16:40 Advocating for Nursing Education and Professional Development 24:04 Outcomes-Based Education and Interdisciplinary Collaboration 34:50 Conclusion: The Lifeline of Continuing Education
February 12, 2025

Missing Data? How to Keep Your CME Content Evidence-Based

What happens when the data you rely on for CME content suddenly disappears? CME depends on credible, transparent data to inform healthcare professionals and improve patient outcomes. But new policy shifts have restricted access to essential sources, leaving medical writers scrambling for alternatives. Without these data points, how can we continue producing accurate, impactful education? This episode explores how to navigate these challenges and source reliable evidence for CME content. Tune in to learn where to find alternative, credible health data sources beyond federal agencies. Don’t let disappearing data derail your CME planning. Resource Grab your link to a living spreadsheet of alternative data and evidence sources. Timestamps 00:00 Introduction: The Challenge of Disappearing Public Health Data 01:20 Impact of Data Removal on Public Health 05:40 Alternative Data Sources for CME Professionals 09:33 Actionable Steps for CME Professionals 10:52 Conclusion and Call to Action
February 5, 2025

Follow the Money: The Unexpected Economics of CME

Is private equity's growing influence in continuing medical education changing the quality of learning in the health professions? As a CME professional, you need to navigate an increasingly complex funding landscape where commercial support has dropped, and private equity firms are rapidly acquiring education providers. Understanding these shifts is crucial for developing sustainable, high-quality educational programs and navigating your way as a CME professional. In this episode, we’ll explore: How CME funding has evolved from primarily university-based to a complex mix of commercial support, registration fees, and private investment Why private equity firms are acquiring CME providers and what this means for content development Key strategies for maintaining educational quality and professional relationships in an environment of frequent mergers and acquisitions Listen now to gain insights into the $4.23 billion CME industry's funding transformation and position yourself for success in this rapidly changing landscape. Timestamps 00:00 Introduction: The Art of Hustling Pool and CME 00:54 AI Bootcamp for Medical Writers 01:32 The Complex Financial Side of CME 02:06 Evolution of CME Funding 02:42 Pharmaceutical Influence and Regulations 05:47 The Impact of Compliance and Regulatory Codes 07:06 Current CME Funding Landscape 08:21 Private Equity in CME 10:48 Challenges and Questions for CME Professionals 12:08 Conclusion: Ensuring Educational Quality Resources Ratnasekera A, Impact of private equity on graduate medical education: A slippery slope. Am J Surg. https://doi.org/10.1016/j.amjsurg.2024.116160 ACCME's Standards for Integrity and Independence in Continuing Education (2020) ACCME Data Report. Thriving Through Growth and Innovation—2023. ACCME. Toolkit for the Standards for Integrity and Independence in Accredited Continuing Education
January 29, 2025

AI, Art & Social Networks in Continuing Education for Health Professionals

What if everything we believe about driving change in healthcare education is fundamentally wrong - and AI might be making it worse? As healthcare education rapidly embraces AI and digital transformation, you're likely grappling with crucial decisions about how to integrate new technologies while ensuring your programs remain equitable and effective. The latest Alliance for Continuing Education in Health Professions conference keynotes reveal surprising insights about AI bias, observation skills, and behavior change that challenge conventional approaches to CME program design. • Discover concrete strategies to identify and address AI bias in your educational programs, including a practical checklist for evaluating AI integration in healthcare education • Learn how art history methods can dramatically improve clinical observation skills through specific techniques like "close looking" and formal analysis • Master the science of "complex contagion" to design more effective peer learning networks, backed by new research showing networked physician groups make significantly fewer diagnostic errors Listen now to transform your CME programs with evidence-based insights from Dr. Immani Shephard, Dr. Siobhan Conaty, and Dr. Damon Centola on AI ethics, clinical observation, and driving meaningful change in healthcare education. Resources Glickman, M., Sharot, T. How human–AI feedback loops alter human perceptual, emotional and social judgements. Nat Hum Behav (2024).
January 22, 2025
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Write Medicine

Write Medicine is a weekly podcast that explores best practices in creating continuing education and professional development (CME/CPD) content for health professionals. Host Alexandra Howson PhD, CHCP uses her expertise in education and health care to guide rich, honest discussions about the practice of creating CME/CPD content with intention and confidence.

Write Medicine is here to offer you guidance and strategies as you navigate all phases of CME/CPD. Join our thoughtful, provocative, and valuable conversations about adult learning, teaching platforms, content creation techniques, effective formats, and trends in healthcare that influence the type of content we create. Wherever you are in the content creation process, if your work involves planning, designing, delivering, or evaluating education for health professionals, this podcast is for you.

Host

Alexandra Howson

Alexandra Howson

Alexandra Howson, PhD, is a writer and researcher who creates and evaluates education content for health professionals. A former nurse and academic, Alex shares her deep expertise in health care and education with new-to-the-field or CME-curious medical writers, teaching how to create educational content with confidence and build a sustainable CME writing niche via community, courses, and coaching.

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