Conferences and Events Podcasts

Healthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine. What you'll learn in this conversation:The evolving role of digital marketing in healthcare.How digital marketing goes beyond ads to encompass patient experience and user engagement.Hear insights from a marketing pro who transitioned from consumer to healthcare.Ready to unlock the power of digital marketing for your healthcare business? Tune in and get ready to be inspired! Hosted on Acast. See acast.com/privacy for more information.

This episode is hosted by Drew Holzapfel, Chief Operating Officer of the Davos Alzheimer's Collaborative. He’s joined by Dr. Sasha Bozeat and Dr. Mikele Epperly, two leaders from Roche who are focused on neurological disease and brain health.  They share a glimpse into the cutting-edge research, innovative solutions, and collaborative efforts that are shaping the future of brain health on a global scale. This is our final episode of the recordings from the 2024 World Economic Forum Annual Meeting, however we plan to update this podcast series with more news about brain health as it unfolds. Be sure to follow this show in your favorite podcast player, and subscribe to our Health UNMUTED newsletter to be notified as new episodes are released. The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.

In this episode, we feature a recording of a roundtable discussion that was hosted by the Davos Alzheimer’s Collaborative at the World Economic Forum on January 16, 2024. George Vradenburg, Founding Chairman of the Davos Alzheimer’s Collaborative, led a discussion with leaders in government, industry, academic, and global communities to share cutting-edge strategies and innovations for accelerating Brain Health globally.  This episode is a bit longer than many of the others in this series, and it is time well-spent. It is filled with insightful conversations and groundbreaking initiatives aimed at driving down the cost of dementia care, preventing cognitive impairment through lifestyle modifications, and advancing early treatment for Alzheimer's. From revolutionary vaccine developments to cutting-edge lifestyle interventions, this episode brings you the most up-to-date information on the prevention and treatment of cognitive decline. This episode was recorded at the World Economic Forum Annual Meeting in Davos Switzerland in January 2024.  The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.

In this episode, Health Policy Watch board member and reporter Carlos Dora interviews two esteemed guests, His Excellency Ambassador Luis Gallegos, an Ecuadorian diplomat, and Dr. Zul Merali a neuroscientist and founder of the Aga Khan University Brain and Mind Institute.    The conversation touches on the importance of collaboration between nations, the role of international organizations like the UN in addressing brain health, and the need to tackle stigma and discrimination related to mental health in communities.  This episode was recorded at the World Economic Forum Annual Meeting in Davos Switzerland in January 2024.  The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.

This episode is hosted by Richard Lui, an author, filmmaker and anchor for NBC and MSNBC. He delves into the important topic of equity and its impact on different genders in relation to brain health.  Our guests, Dr. Antonella Santuccione Chadha and Shannon Cohn, share their expertise and personal stories to shed light on the disparities in healthcare, particularly in the context of Alzheimer's disease and another disease that affects over 200,000,000 girls and women: endometriosis. Join us as we explore the crucial work being done to advocate for greater equity and understanding in brain health. This episode was recorded at the World Economic Forum Annual Meeting in Davos Switzerland in January 2024.  The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.

This episode is hosted by Richard Lui, an author, filmmaker and anchor for NBC and MSNBC. He’s joined by Dr. Andrea Pfeifer, CEO of AC Immune SA and George Vradenburg, the founding chairman of the Davos Alzheimer's Collaborative. Together, they discuss the latest developments in Alzheimer's research.  They delve into the breakthroughs in immunotherapy, the potential for early intervention, and the impact of new diagnostic methods.  They also explore the role of partnerships and collaborations in advancing Alzheimer's research and the global effort needed to achieve their goal. Enjoy the conversation with George Vradenburg and Andrea Pfeifer. This episode was recorded at the World Economic Forum Annual Meeting in Davos Switzerland in January 2024.  The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.

George Vradenburg, the Founding Chairman of the Davos Alzheimer's Collaborative, sits down with Olivier Schwab, the Managing Director of the World Economic Forum. They discuss the role of digital innovation, the impact of AI on society and health, and the importance of rebuilding trust.  They also delve into the critical need for global collaboration in addressing chronic diseases of aging, particularly Alzheimer's, and the role of the Davos Alzheimer's Collaborative in shaping the future of brain health. This episode was recorded at the World Economic Forum Annual Meeting in Davos Switzerland in January 2024.  The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.

George Vradenburg, the Founding Chairman of the Davos Alzheimer's Collaborative, engages in a thought-provoking conversation with three global experts in the field of brain health. Doctors Miia Kivipelto, Ian Hickie, and Harris Eyre discuss the critical importance of brain health across the lifespan.  Dr. Kivipelto introduces the "5 fingers" model which is aimed at reducing the risk of dementia through lifestyle modifications, while Dr. Hickie delves into the plasticity of the brain and the potential for resilience throughout life. Dr. Eyre sheds light on the concept of brain capital and how it can drive economic and societal growth. This episode was recorded at the World Economic Forum Annual Meeting in Davos Switzerland in January 2024.  The Brain Health News podcast, part of Health UNMUTED, was created by Mission Based Media in association with the Davos Alzheimer’s Collaborative.

Welcome to Brain Health News, a Health Unmuted Podcast by Mission Based Media, created in association with Davos Alzheimer's Collaborative, or “DAC”. Brain Health News is a compilation of pivotal discussions from the World Economic Forum Annual Meeting held in Davos, Switzerland in January 2024.  Each episode showcases the efforts and progress being made in the realm of brain health, and DAC’s ongoing commitment to addressing the global challenge of Alzheimer’s disease. Get ready to be inspired by stories of resilience, learn from thought leaders revolutionizing the way we think about our minds, and take a proactive stance on your own brain health. Listen, follow and share Brain Health News. You can find links to all your favorite podcast players by visiting HealthUnmuted.com

Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t science fiction; it’s the power of AI in healthcare marketing. Join host Alan Tam and Sujal kumar Raju, Founder & President of Enqbator, as they delve into the game-changing impact of AI. Discover how AI can revolutionize your healthcare marketing. Gain a competitive edge, increase patient satisfaction, and watch your organization thrive in the AI-powered future.This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

Are you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of healthcare – putting your data to work. Discover: Why healthcare marketing is evolving – are you working for your insights, or are your insights working for you? Breaking down data and organizational silos: how LCMC Health is creating a seamless patient experience, from appointment to recovery. Building a brand that puts patients first – discover LCMC Health's secret sauce. The future of healthcare: data-driven personalization and experiences.This conversation is more than just healthcare – it's about putting your data to work. Dive in and learn how to make your data work for you and your patients. Hosted on Acast. See acast.com/privacy for more information.

Cristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation. The duo dives into the need for healthcare to embrace evolving consumer expectations, mirroring advancements in other industries. The conversation also acknowledges challenges like interdepartmental technology integration and data privacy. Ultimately, Cristal underscores the crucial role of data and technology in personalizing and optimizing healthcare delivery. Hosted on Acast. See acast.com/privacy for more information.

Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their organizations? Join Deb Pappas, Chief Marketing and Communications Officer at Connecticut Children's, and host Alan Tam as they discuss these issues and how your organization can succeed at driving your DEI initiatives. Hosted on Acast. See acast.com/privacy for more information.

As consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of skills required in MarTech and content, healthcare marketers must “do more with less". Join Sue Omori, Executive Director, Marketing Account Services, Cleveland Clinic, and host Alan Tam, as they discuss how market leaders are evolving their teams, technology, and services to be future-ready for the next generation of digital transformation. Hosted on Acast. See acast.com/privacy for more information.

Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven marketing in healthcare. Hosted on Acast. See acast.com/privacy for more information.

How has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful. Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, discusses how the rise and adoption of data is transforming how health plans are engaging with their members and the new challenges it brings. Hosted on Acast. See acast.com/privacy for more information.

With the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they are and how they want to engage. Join Scott Orstad, Vice President Marketing at Catholic Health, and host Alan Tam as they discuss the impact of digital transformation and engagement with healthcare consumers from the onset of the pandemic to present day. Hosted on Acast. See acast.com/privacy for more information.

In this new season of DOCSF - The Webinar Series, hosted by Stefano Bini, we explore the world of AI in orthopedics. Our expert panel discusses fine-tuning models, data privacy, and clinician involvement. The conversations emphasize the importance of clear definitions, transparency, and human feedback in healthcare AI. One of the main takeaways is the holistic evaluation of AI's value for optimizing healthcare outcomes and workflows.Join us as we delve into challenges like low profit margins and data ownership, with innovative ideas like patient data monetization and blockchain. Now, it's your turn to take action. Stay informed, engage with AI in healthcare, and be part of the transformation towards a healthier future.

Retail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing landscape. What is the future of healthcare as retail health and traditional health systems battle it out? Who's winning and what does this mean for the healthcare consumer? Join James Gardner, Director, Healthcare Strategy, at OHO Interactive and host Alan Tam as they explore and discuss the future of primary care, what’s motivating these giants, what moves they’ve already made, and what might happen next. Hosted on Acast. See acast.com/privacy for more information.

Building and developing internal partnerships are critical to the success of any healthcare marketing organization. To achieve this, today's healthcare marketers must collaborate with their internal cohorts to build and drive marketing strategies that are aligned with strategic objectives of the entire system and organization. From brand building to powering patient volume growth, data-driven partnerships enable marketing teams to understand the data sources that lead to the effectiveness and ROI of marketing programs and campaigns. Join Karen Wish and John Davey from Mount Sinai and host Alan Tam as they dive into the world of data-driven partnerships to build marketing strategies and successes that are shaping the future of patient communications and engagement. Hosted on Acast. See acast.com/privacy for more information.

In this new season of the DOCSF conference, we are bringing you a series of webinar shows, which serve as an extension of the DOCSF conference.The focus is on exploring the exciting potential of generative AI. The panel delves into how generative AI can reshape various industries, with a particular spotlight on its applications in healthcare. Topics covered include its knowledge-absorption capabilities, its effectiveness with unstructured data, and the challenges of ensuring AI can discern between meaningful and irrelevant information. The discussions also emphasize how generative AI can enhance healthcare processes, like note creation and operational efficiency while underlining the importance of safety precautions. The season aims to shed light on AI's ability to complement human expertise and looks ahead with enthusiasm at the evolving landscape of generative AI.

As value-based care transitions to the forefront of health systems, focusing on population health goals and measures are the keys to success, longevity, and meeting your patients' expectations. How can healthcare marketers partner with their pop health teams to drive growth and desired business outcomes? Listen to Amy Comeau, Vice President, Marketing at Emory Healthcare, and host Alan Tam as they share case studies and discuss strategies and best practices to maximize your population health outcomes. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how cutting-edge medical technology is revolutionizing cardiac arrhythmia care? Join us in this episode as Henry sits down with Lana Caron, Head of Business Development, and Rob Krummen, CEO, of Vektor Medical. They delve into the challenges facing cardiac arrhythmia care today and explore the exciting innovations in AI and digital technologies that are poised to transform the field. The episode shines a spotlight on Vektor Medical's groundbreaking product, vMap, and its potential to enhance patient outcomes, streamline procedures, and reduce costs. Additionally, you'll hear about the impressive clinical data supporting the efficacy of vMap and gain insights into the company's plans for expansion, including their interest in the European market. This engaging conversation promises to offer valuable insights into the future of cardiac care technology and its impact on patient health.Topics include:Lana’s extensive background in venture capital, and her passion for leveraging digital and AI technologies to improve patient outcomesRob's transition to CEO at Vektor Medical, and his unique legal and business backgroundCurrent challenges in cardiac arrhythmia care, including the rising incidence and prevalence of arrhythmias, low treatment rates, and lack of public awarenessHow vMap helps physicians understand and treat arrhythmias more effectively, improves patient outcomes, and reduces costsClinical data demonstrating the effectiveness of vMap Vektor Medical's future plans, including expansion in the European marketAnd more!Key moments:00:14 - Lana discusses her role at Vektor Medical and background in venture capital and digital health.03:47 - Rob talks about his transition to the CEO role at Vektor Medical and his background in law and business.10:00 - Lana explores how AI and digital technologies can optimize cardiac care pathways and improve patient outcomes.16:00 - Rob presents vMap clinical data outcomes.25:38 - Lana and Rob express their excitement about participating in LSI Europe and expanding Vektor Medical's presence in the European market.Transcript of episodeGuest links and resources:Connect with Lana Caron: LinkedInConnect with Rob Krummen: LinkedInVektor MedicalConnect with Henry: Twitter | LinkedInLearn more about LSISign up for LSI Europe '23Connect with LSI:Browse Episodes | Twitter | LinkedIn |

Have you ever wondered how surgery might change in the future? In this episode, we delve into the captivating world of surgical innovation as we uncover the transformative technology developed by Proprio, a company at the forefront of surgical advancement.Join Henry as he speaks with CEO and co-founder of Proprio, Gabriel Jones, who provides valuable insights into how the company is reshaping the landscape of surgery, promising enhanced patient outcomes and surgical precision like never before. You'll also hear from Alan Cohen, general partner at DCVC and the lead investor in Proprio who highlights what sets Proprio apart in the realm of medical technology and why it's poised for remarkable success.Get a sneak peek into the future of surgery, where data, intelligence, and cutting-edge technology intersect. If you're curious about the next frontiers in surgical innovation, this episode is a must-listen.Topics include:Challenges securing funding in the current health tech environmentThe importance of enterprise technology and deep tech in the health tech sectorProprio's strategy in the spine industry, aiming to become the dominant navigation platform for all surgeriesAlan's insights on investing in companies capturing significant value in large marketsThe importance of attracting investors with a long-term vision and diverse backgroundsInsights on companies that thrive during tough economic timesAnd more!Key moments:00:39 - Alan introduces himself and DCVC as a deep tech venture capital firm.02:35 - Gabriel introduces himself and Proprio, emphasizing the paradigm shift Proprio aims to achieve in the field of surgery.14:16 - Alan shares insights on identifying visionary startups and the importance of having a diverse team and data strategy.20:00 - Gabriel emphasizes the importance of designing products with a user-centric approach, similar to Steve Jobs' attention to user experience.30:45 - Gabriel announces the successful closure of a 43 million Series B financing round.34:00 - Alan reflects on the challenging fundraising environment in the Medtech and health tech space over the last 18 months and how it has impacted various companies.Transcript of episodeGuest links and resources:Connect with Gabriel Jones: LinkedInProprioConnect with Alan Cohen: LinkedIn | TwitterDCVCConnect with Henry: Twitter | LinkedInLearn more about LSISign up for LSI Europe '23Connect with LSI:Browse Episodes | Twitter |