Test Your Assumptions

Archive-Day Zero

Test Your Assumptions

In this episode, Nathan Bays, Healthcare M&A, Citi, speaks with Ben Albert, Co-founder and CEO, Upfront Healthcare Services, Inc., about leadership and the startup experience. They discuss the need for…
October 25, 2022

Test Your Assumptions

Meet Ben Albert:

Ben is the Co-Founder and CEO of Upfront Healthcare Services, Inc.. Prior to launching Upfront, Ben was the Founder and CEO of Care Team Connect, which was acquired by The Advisory Board Company in 2013. Ben also served as an Entrepreneur in Residence and Operating Partner within the Strategic Investments Division of Cambia Health Solutions. Ben received a bachelor’s degree from Western Michigan University and an MBA in Entrepreneurship from the University of Illinois Chicago. 


Key Insights:

Ben Albert is a two-time healthcare founder, with over 20 years of entrepreneurial experience. 


  • Challenge Your Assumptions. Entrepreneurs make a lot of assumptions at the beginning of a startup. Many of those assumptions turn out to be inaccurate. So, founders must use data to evaluate, change, and refine the business model. 
  • Acquisition Explained. Upfront recently made its first acquisition: PatientBond. Upfront’s mission is to get patients the care they need, and communication is fundamental to achieve that. PatientBond shares that vision and can deliver personalized communication. It was a clear strategy, that would allow for greater impact on patients, and a greater ROI for clients.
  • Founding in Healthcare. Healthcare demands that founders have a robust value proposition, constantly evolve the vision based on data, and be patient. Patience applies to the investors as well; they need to trust the vision and not rush decisions that could hurt the company in the long run.

This episode is hosted by Nathan Bays. He is a member of the Advisory Council for Day Zero and is a Senior Banker of Healthcare M&A at Citigroup.


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