Hello Healthcare

CRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs results in a better understanding of your patient population and the ability to create more effective marketing campaigns. Listen to Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss adoption, misconceptions, pitfalls, and effectiveness of CRM technologies. Hosted on Acast. See acast.com/privacy for more information.

Disconnected consumer digital experiences are a thing of the past. AI technologies such as machine learning, natural language processing, predictive analytics, etc., allow health systems to have an integrated consumer engagement strategy. With the abundance of AI, how do healthcare leaders make sense of how and what AI use cases should be applied to their organization? Listen to Brian Gresh, President at Loyal, and host Chris Hemphill as they discuss how AI can help solve new strategies and challenges, including integrated and proactive consumer engagement. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. We’re asking people to make evaluated thoughtful decisions about taking the next step of their healthcare journey. But how can we drive consumer awareness before healthcare is needed? Listen to Stephen Moegling and Chris Hemphill as they discuss strategies for engaging healthcare consumers with relevant, timely content that goes beyond traditional audience targeting. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

The path to healthcare leadership often varies depending on the function, type of organization, and individual experience. However, effective leaders share commonalities on what it takes to serve a meaningful purpose. What can professionals do to best prepare and drive their careers into leadership positions? Listen to Edward Marx, CEO of Divurgent, and host Chris Hemphill as they examine healthcare leadership strategies such as defining your vision, having a written plan, seeking mentorship, and vocalizing ideas. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you already have. Listen to Don Stanziano, Chief Marketing and Communications Officer at Geisinger, and host Chris Hemphill as they discuss next gen marketing strategies across building a team, internal advocacy, and growth. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

Healthcare companies are becoming more data-driven than ever. With that comes the ability to offer a more personalized care journey for consumers. To deliver on that promise, combining perspectives of both the consumer and the health system are key to reshaping every step of the journey. Join Dr. Daniel Derman, Chief Innovation Executive at Northwestern Memorial Hospital, and host Chris Hemphill as they discuss advances in innovative and hyper-personalization in healthcare. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.