Hello Healthcare

Healthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine. What you'll learn in this conversation:The evolving role of digital marketing in healthcare.How digital marketing goes beyond ads to encompass patient experience and user engagement.Hear insights from a marketing pro who transitioned from consumer to healthcare.Ready to unlock the power of digital marketing for your healthcare business? Tune in and get ready to be inspired! Hosted on Acast. See acast.com/privacy for more information.

Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t science fiction; it’s the power of AI in healthcare marketing. Join host Alan Tam and Sujal kumar Raju, Founder & President of Enqbator, as they delve into the game-changing impact of AI. Discover how AI can revolutionize your healthcare marketing. Gain a competitive edge, increase patient satisfaction, and watch your organization thrive in the AI-powered future.This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

Are you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of healthcare – putting your data to work. Discover: Why healthcare marketing is evolving – are you working for your insights, or are your insights working for you? Breaking down data and organizational silos: how LCMC Health is creating a seamless patient experience, from appointment to recovery. Building a brand that puts patients first – discover LCMC Health's secret sauce. The future of healthcare: data-driven personalization and experiences.This conversation is more than just healthcare – it's about putting your data to work. Dive in and learn how to make your data work for you and your patients. Hosted on Acast. See acast.com/privacy for more information.

Cristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation. The duo dives into the need for healthcare to embrace evolving consumer expectations, mirroring advancements in other industries. The conversation also acknowledges challenges like interdepartmental technology integration and data privacy. Ultimately, Cristal underscores the crucial role of data and technology in personalizing and optimizing healthcare delivery. Hosted on Acast. See acast.com/privacy for more information.

Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their organizations? Join Deb Pappas, Chief Marketing and Communications Officer at Connecticut Children's, and host Alan Tam as they discuss these issues and how your organization can succeed at driving your DEI initiatives. Hosted on Acast. See acast.com/privacy for more information.

As consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of skills required in MarTech and content, healthcare marketers must “do more with less". Join Sue Omori, Executive Director, Marketing Account Services, Cleveland Clinic, and host Alan Tam, as they discuss how market leaders are evolving their teams, technology, and services to be future-ready for the next generation of digital transformation. Hosted on Acast. See acast.com/privacy for more information.

Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive understanding of the patient and driving them to care. The trio covers both pitfalls and strategies for success, highlighting key use cases and the need for human involvement in interpreting data. The conversation also touches on the role of technology, AI, and the current state of data-driven marketing in healthcare. Hosted on Acast. See acast.com/privacy for more information.

How has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and meaningful. Dr. Aaron Novotny, Director of Healthcare Economics at Arkansas Blue Cross Blue Shield, discusses how the rise and adoption of data is transforming how health plans are engaging with their members and the new challenges it brings. Hosted on Acast. See acast.com/privacy for more information.

With the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they are and how they want to engage. Join Scott Orstad, Vice President Marketing at Catholic Health, and host Alan Tam as they discuss the impact of digital transformation and engagement with healthcare consumers from the onset of the pandemic to present day. Hosted on Acast. See acast.com/privacy for more information.

Retail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing landscape. What is the future of healthcare as retail health and traditional health systems battle it out? Who's winning and what does this mean for the healthcare consumer? Join James Gardner, Director, Healthcare Strategy, at OHO Interactive and host Alan Tam as they explore and discuss the future of primary care, what’s motivating these giants, what moves they’ve already made, and what might happen next. Hosted on Acast. See acast.com/privacy for more information.

Building and developing internal partnerships are critical to the success of any healthcare marketing organization. To achieve this, today's healthcare marketers must collaborate with their internal cohorts to build and drive marketing strategies that are aligned with strategic objectives of the entire system and organization. From brand building to powering patient volume growth, data-driven partnerships enable marketing teams to understand the data sources that lead to the effectiveness and ROI of marketing programs and campaigns. Join Karen Wish and John Davey from Mount Sinai and host Alan Tam as they dive into the world of data-driven partnerships to build marketing strategies and successes that are shaping the future of patient communications and engagement. Hosted on Acast. See acast.com/privacy for more information.

As value-based care transitions to the forefront of health systems, focusing on population health goals and measures are the keys to success, longevity, and meeting your patients' expectations. How can healthcare marketers partner with their pop health teams to drive growth and desired business outcomes? Listen to Amy Comeau, Vice President, Marketing at Emory Healthcare, and host Alan Tam as they share case studies and discuss strategies and best practices to maximize your population health outcomes. Hosted on Acast. See acast.com/privacy for more information.

For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand content to guide them to the care they need? Listen to Ahava Leibtag, President of Aha Media Group, and host Host Alan Tam as they discuss how and what healthcare content marketers need to think about and measure in their content marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

Over the past few years, healthcare entities have significantly transformed patients' access to care. But are consumers adopting these latest innovations, and how are health systems continuing to drive these digital experiences forward? Join Brian Mullen, Head of Innovation and Product at The Clinic by Cleveland Clinic, and host Alan Tam as they discuss the evolution from engagement to enablement with the right patients to win a return on investment for digital front door initiatives.  Hosted on Acast. See acast.com/privacy for more information.

The role of the healthcare marketer is constantly evolving and adapting to the needs and expectations of the audiences that they serve. And nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital transformation blazes across the healthcare landscape. Larry Meade, System Marketing Director, Engagement Platform at Franciscan Health, explores and discusses the ever-evolving role of the healthcare marketer and the challenges they face during these transformative, and often turbulent, times. Hosted on Acast. See acast.com/privacy for more information.

Alan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest. Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration, more contentious, and receiving a higher level of public scrutiny. How does a health system communication leader develop strategies to communicate effectively with internal and external audiences? And what’s the impact that these situations and communications have on your brand? Hosted on Acast. See acast.com/privacy for more information.

Healthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even greater in expectation. But are healthcare organizations ready and able to meet these expectations today? And what kind of technology is required to do just that? Join Matt Gove, former Chief Marketing Officer at Summit Health and CityMD and host Alan Tam as they explore the intersection of what drives healthcare consumer behavior, and the ongoing struggle healthcare organizations have in meeting their needs. Hosted on Acast. See acast.com/privacy for more information.

Consumers are constantly seeking reliable, engaging, and easily digestible sources of information to empower them in making informed decisions about their health and well-being. Enter the world of healthcare podcasts, an increasingly popular medium that offers just that - and more. But what exactly makes a healthcare podcast stand out from the crowd and truly resonate with your target audience? Join Jordana Taylor, Marketing Manager at BayCare Health System and host Alan Tam as they delve into the key elements that make a healthcare podcast stand out, ensuring that your show not only resonates with listeners but also propels your brand to the forefront of their minds. Hosted on Acast. See acast.com/privacy for more information.

In today's consumer-driven world, the quest for the ultimate healthcare patient journey has never been more crucial. With an ever-evolving landscape of technology and medical advancements, patients are seeking an experience that is not only efficient but also personalized. The healthcare industry must rise to the challenge of delivering a seamless, holistic, and meaningful journey that addresses the diverse needs and expectations of its patients. Join Kevin Howell, Senior Director, Web and Digital Strategy at UT Health San Antonio, and host Alan Tam as they unravel the secrets to achieving the ultimate healthcare patient journey. Hosted on Acast. See acast.com/privacy for more information.

A groundbreaking transformation is taking place, revolutionizing the way health plans operate and cater to the needs of their members. This new era is driven by the AI paradigm shift, which has opened up new avenues for innovation, efficiency, and personalized care. Join Michael Pacolay, Manager of CX Analytics and Outcomes from Highmark Health and host Alan Tam as they discuss the potential for AI to reduce costs, improve patient outcomes, and enhance the overall quality of care. As a result, health plans can be better equipped to meet the evolving needs of their members and stay competitive in an increasingly complex and dynamic healthcare landscape. Hosted on Acast. See acast.com/privacy for more information.

Join Matt Schwabel, Executive Director of Marketing Technology & Operations at UNC Health, and host Alan Tam as they explore the benefits of embracing consumerism in healthcare and how it can transform your patient experiences. With an increasing number of patients seeking out healthcare services online, it's critical for healthcare providers to embrace consumerism to create a more patient-centered experience. By focusing on patient satisfaction, healthcare providers can build trust, loyalty, and ultimately, improve patient outcomes. Hosted on Acast. See acast.com/privacy for more information.

Join Jeff Stewart, System Director of Strategic Marketing at CHRISTUS Health and host Alan Tam as they delve into the reasons why adopting "always-on" outreach programs is crucial for healthcare providers to stay ahead of the curve, ultimately delivering exceptional patient experiences and driving business growth. It's no longer enough to merely offer healthcare services and hope patients will come knocking at your door. The key to success in this highly competitive environment is adopting an "always-on" outreach approach, ensuring a constant and proactive connection with your target audience. This strategy is essential as it not only helps healthcare providers build lasting relationships with their patients but also fosters trust and loyalty among the community. But why are these programs so vital? Hosted on Acast. See acast.com/privacy for more information.

Join Brad Kittredge, CEO and Co-Founder at Brightside, and host Alan Tam as they discuss how a personalized approach to mental health care can lead to better outcomes, increased patient satisfaction, and improved overall health and wellbeing. When it comes to mental health, there's no one-size-fits-all solution. Each individual has unique needs and requires personalized care that caters to their specific requirements. With the advent of virtual care, mental health treatment has become more accessible than ever before. Virtual care offers a convenient and efficient way to receive behavioral health services, and it can be personalized to meet the specific needs of each patient. Hosted on Acast. See acast.com/privacy for more information.

Anthony Cadieux and Sharon Line Clary from AdventHealth join host Alan Tam to dive into the world of precision marketing for enhancing patient experiences and shaping the future of healthcare communication. In today's digital era, healthcare providers are turning to precision marketing to reach their target audiences more effectively. As the industry prioritizes patient-centric care and outcomes-based approaches, the need for tailored, data-driven strategies has never been more critical. Enter precision marketing – a game-changer that harnesses the potential of advanced analytics, personalized content, and innovative digital channels to revolutionize the way healthcare providers communicate with their patients. Hosted on Acast. See acast.com/privacy for more information.

Accountable care organizations (ACOs) can play a pivotal role in improving patient engagement and access. But the landscape has changed as consumers' expectations and behaviors have evolved. Join Todd Liu, VP of Accountable Care and General Counsel at Griffin Health, and host Alan Tam as they discuss how ACOs have adapted to continual changes, the importance of aligning goals with clinical leadership, and how technology, data, and quality metrics contribute to their organization's success. Hosted on Acast. See acast.com/privacy for more information.

Join Otto Angulo, Senior Director Digital Marketing at Mount Sinai Health System, and host Alan Tam as they explore the undeniable impact of healthcare marketing in driving revenue growth, improving patient experiences, and solidifying a health system’s competitive edge. The pressing question on the minds of healthcare leaders is whether marketing is a mere cost center or a revenue powerhouse? With the increasing pressure to deliver high-quality care while simultaneously cutting costs and maintaining profitability, it is more critical than ever for healthcare marketers to show ROI and downstream revenue. Hosted on Acast. See acast.com/privacy for more information.

The healthcare industry is constantly evolving, and so are the marketing strategies that drive it. Gone are the days of relying solely on billboards and other traditional marketing methods. With the rise of technology and data analytics, healthcare marketers have access to a wealth of information that can help them create targeted, personalized marketing campaigns. Join Andrew Chang, VP of Marketing at Summit Health and host Alan Tam as they discuss leveraging data to understand their target audience better, measure the effectiveness of their campaigns, and ultimately improve patient outcomes. Hosted on Acast. See acast.com/privacy for more information.

With consumerism at the forefront of healthcare strategies, the need for effective customer relationship management (CRM) systems to manage data and interactions is becoming more important. Unfortunately, there are many misconceptions and gaps in understanding the role of CRM in healthcare and how it fits into the overall healthcare ecosystem. Join Craig Kartchner, AVP of Marketing and Customer Experience, HonorHealth, and podcast host, Alan Tam, as they discuss common misconceptions and how CRM fits into the broader healthcare strategy and ecosystem. With this information, healthcare providers can make more informed decisions about how to best incorporate CRM into their business. Hosted on Acast. See acast.com/privacy for more information.

The healthcare disparity gap is a complex problem that affects individuals of different races, genders, and socioeconomic backgrounds. The gap is a result of unequal access to healthcare and preventative services, and it can have a significant impact on a person’s overall health and well-being. Bridging this gap is a critical issue, and there are several strategies that can be used to address the issue. Listen to Bonnie Ward, Market Director of Marketing and Communications at CHI St. Vincent, and Alan Tam, Chief Marketing Officer at Actium Health, as they discuss strategies behind launching a successful heart screening campaign targeting lower income African American audiences. Hosted on Acast. See acast.com/privacy for more information.

Having access to healthcare data can be a powerful tool in improving patient outcomes. But it’s all too common for data to remain siloed or unable to access for key departments such as marketing, service-line, medical groups, etc. With the right data, health systems can better personalize outreach to drive patients to the care they need most and improve the quality of care overall. Listen to Chris Pace, Chief Digital Marketing Officer at Banner Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss a health system’s digital front door, metrics that matter most, and modern patient activation strategies. This conversation is brought to you by Actium Health in partnership with the Healthcare Internet Conference. Hosted on Acast. See acast.com/privacy for more information.

CRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs results in a better understanding of your patient population and the ability to create more effective marketing campaigns. Listen to Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss adoption, misconceptions, pitfalls, and effectiveness of CRM technologies. Hosted on Acast. See acast.com/privacy for more information.

Disconnected consumer digital experiences are a thing of the past. AI technologies such as machine learning, natural language processing, predictive analytics, etc., allow health systems to have an integrated consumer engagement strategy. With the abundance of AI, how do healthcare leaders make sense of how and what AI use cases should be applied to their organization? Listen to Brian Gresh, President at Loyal, and host Chris Hemphill as they discuss how AI can help solve new strategies and challenges, including integrated and proactive consumer engagement. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. We’re asking people to make evaluated thoughtful decisions about taking the next step of their healthcare journey. But how can we drive consumer awareness before healthcare is needed? Listen to Stephen Moegling and Chris Hemphill as they discuss strategies for engaging healthcare consumers with relevant, timely content that goes beyond traditional audience targeting. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

The path to healthcare leadership often varies depending on the function, type of organization, and individual experience. However, effective leaders share commonalities on what it takes to serve a meaningful purpose. What can professionals do to best prepare and drive their careers into leadership positions? Listen to Edward Marx, CEO of Divurgent, and host Chris Hemphill as they examine healthcare leadership strategies such as defining your vision, having a written plan, seeking mentorship, and vocalizing ideas. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you already have. Listen to Don Stanziano, Chief Marketing and Communications Officer at Geisinger, and host Chris Hemphill as they discuss next gen marketing strategies across building a team, internal advocacy, and growth. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

Healthcare companies are becoming more data-driven than ever. With that comes the ability to offer a more personalized care journey for consumers. To deliver on that promise, combining perspectives of both the consumer and the health system are key to reshaping every step of the journey. Join Dr. Daniel Derman, Chief Innovation Executive at Northwestern Memorial Hospital, and host Chris Hemphill as they discuss advances in innovative and hyper-personalization in healthcare. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

Content is king. Always has been, always will be. But how can healthcare take content and structure it to deliver a consistent brand and communication to healthcare consumers? Because ultimately if you structure your content in the right way, you create it once and publish across mediums and channels to your target audiences, thereby streamlining your communication workflows. Join Chris Boyer, VP Digital Strategy at Beth Israel Lahey, and host Chris Hemphill as they discuss and explore how the right content strategy can help drive a better healthcare consumer experience and the business results you need. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Hosted on Acast. See acast.com/privacy for more information.

Healthcare is uniquely positioned to transform the healthcare consumer experience. There are so many advantages in healthcare – they have more data on patients than other industries have on their customers. They have an opportunity to interact with them in meaningful ways, and there is a huge opportunity to engage patients along the entire journey. Even within this highly regulated industry, there are a lot of opportunities that other industries don’t have. Join Heather Geisler, Chief Marketing Officer at Henry Ford Health System, and host Chris Hemphill as they explore the intersection of the consumer journey, branding, and the patient experience. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.  Hosted on Acast. See acast.com/privacy for more information.

Whether we are talking about the Great Resignation or the Great Reshuffling, retaining and growing your team should always be a top priority for leaders. Talent and people are the greatest assets we have. As we look into the broader staffing crisis in healthcare, whether you're on the business or clinical side, you've got to be thinking about your own teams and how to keep them motivated and engaged. Alan Shoebridge, Chief Communications Officer at Providence Oregon, shares insightful perspectives for healthcare leaders challenged with growing their teams and retaining their staff. Learn from Alan and host Chris Hemphill about strategies and real world applications of navigating the talent crisis while building a solid foundation for growth. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.  Hosted on Acast. See acast.com/privacy for more information.

With the onset of the COVID pandemic, many patients delayed their care. Now we're in an environment where society is figuring out how to live with this disease and health systems are still learning and struggling to get patients back to receive the care they need. This is a multifold strategy.Join Jim Blazar, EVP and Chief Strategy Officer at Hackensack Meridian Health, as he discusses how the intersection of strategy and culture is paramount to not only revenue recovery, but also re-activating patients, maximizing retention, and delivering the experiences both patients and employees deserve and should expect on a human level. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

It’s no secret that healthcare in America is broken, especially when it comes to behavioral health where it is often ignored. What are the ramifications and impact not only for patients, but for providers and payers? How can shining the spotlight and investing in behavioral health result in greater opportunities and better outcomes for healthcare organizations? Join Dr. Martin Hickey, New Mexico State Senator, as he shares how investing in mental and behavioral health has helped healthcare organizations in New Mexico transform their strategies and programs, leading to better financial and patient health outcomes. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

With all of the insights that can be utilized from your internal, external, and experiential behavioral data, there is a real opportunity for health systems to create a scalable and personalized experience that can help activate healthcare consumers. Join Sarah Sanders, Chief Marketing and Brand Experience Officer, and Dr. Aaron Neinstein, VP of Digital Health, at UCSF as they share how a 360-customer view and an integrated enterprise technology platform enables a holistic approach to engage patients throughout their healthcare journeys. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. See acast.com/privacy for privacy and opt-out information.

There’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think holistically about the customer journey, including everything from patient care to the metaverse. Paul Matsen, Chief Marketing Officer at Cleveland Clinic, brings an optimistic perspective and experience on how leaders can modernize the future of healthcare marketing. How do CRM Intelligence and health system strategy converge to drive greater consumer and patient activation to the services they need most? This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. See acast.com/privacy for privacy and opt-out information.

Physician engagement continues to help drive hospital performance and growth. With the last few years of tremendous change, what has evolved in their strategy?Kriss Barlow, Principal of Barlow/McCarthy and author of Physician Relations: The Model, The Method and The Impact, and Chris Hemphill discuss recent insights and strategies for moving a physician relations program forward. A few themes discussed include how to add value when growth isn’t a priority, communicating with leadership, and how roles are being redefined. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. See acast.com/privacy for privacy and opt-out information.

The pressure is on for health systems to make up for lost business during the pandemic, creating big opportunities for physician relation teams. How can physician liaisons seize the moment to help bridge communication gaps and grow meaningful volume? Join Laurel Hopkins, Director of Physician Relations at Seattle Children’s, and host Chris Hemphill, as they discuss strategies to gather field intelligence to better inform and influence growth plans. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. See acast.com/privacy for privacy and opt-out information.

How can healthcare companies achieve 6 billion impressions in 24 hours? Influencer marketing. Dolly Parton’s story about donating to Vanderbilt and contributing to the Covid-19 vaccine development is a great example of building a successful influencer strategy. Stuart Dill highlights the importance of starting with your company’s mission and building trust to achieve results. Join Chris Hemphill as they guide us through an inspiring discussion with Stuart about successful influencer stories. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Affordability. Value. Accessibility. These issues are driving health systems to change more quickly than ever. But what is needed to better align healthcare with consumer expectations? We discuss this and much more with Dr. Paul Keckley, an independent healthcare advisor that participated as a facilitator for the Affordable Care Act. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

The expectations of today’s workforce have changed. How healthcare leaders communicate, manage, and engage must change too. That means breaking old rules, choosing the essential over the expected, and rethinking just about everything. Join Chris Hemphill’s discussion with Debra Jasper about how to create clear, compelling messages that build trust, save time, and drive measurable results. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

As marketers, we put everything into how to meet healthcare demand in our communities. Even with all of the research, experimentation, and execution, our plans often lose out to politics and power. How do we drive plans that are proactive and strategic to our health systems? David Marlowe of Strategic Marketing Concepts has helped marketing leaders with this for over 40 years. David discusses how to collaborate with leadership and drive plans to finish, while being mindful that questions and conflict are part of the process. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Chris Bevolo continues his research-based predictions from his latest book, Joe Public 2030. In this second part of the two-part series, Bevolo focuses on three more predictions that may permanently alter the way that consumers make healthcare choices — the funnel wars, healthcare sectarianism, and disparity dystopia.This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Artificial Intelligence (AI) has become increasingly ubiquitous in marketing technologies. It's no longer enough to use AI but instead must be questioned to understand how it's being used and what the underlying strategy is. Ryan Younger, VP of Marketing at Virtua Health, has built a proven marketing strategy using innovation and a consumer-focused mindset. Hear Chris Hemphill’s discussion with Ryan Younger about strategies to be more metrics-driven, agile, and better aligned with each consumer. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. See acast.com/privacy for privacy and opt-out information.

Data storytelling is evolving just as quickly as the business problems that it's trying to solve. One of the newest forms of data storytelling is Natural Language Generation (NLG), which transforms data into plain English. Join Lyndsee Manna, EVP of Global Business Development & Strategic Partnerships at Arria NLG, and host Chris Hemphill as they discuss the possibilities that come from using this new tool to improve everything from investments to marketing engagement. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. See acast.com/privacy for privacy and opt-out information.

What does it take to deliver the type of experience that keeps healthcare consumers loyal? Is it something that can be bought off the shelf and quickly configured in your EMR? Join Craig Kartchner, AVP of Marketing and Customer Experience at HonorHealth, and host Chris Hemphill as they highlight the building blocks of culture, leadership and organizational shifts in metrics and mentality. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. See acast.com/privacy for privacy and opt-out information.

Healthcare likely will look very different in the next decade. To help us navigate the marketing and strategy challenges that are coming, Chris Bevolo shares some of the research-based predictions from his latest book, Joe Public 2030. Join him and host Chris Hemphill as they discuss what future healthcare choices may look like for consumers and the implications for hospitals and health systems. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

It's hard to make progress in consumer engagement without a happy, satisfied workforce. The pandemic forced us to rethink the time and place of work, but it has only led to more questions such as how to look beyond pandemic recovery, and how we describe work in the first place. Join Dr. Kaveh Safavi, Senior Managing Director of Global Health Business at Accenture, and Chris Hemphill as they discuss the bigger question of what work looks like in the long term, and how it impacts healthcare consumer engagement efforts. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Many healthcare organizations have the data and technology that they need to get people engaged in their own care. The hard part is operationalizing both the "art" of the message, and the "science" of the data behind it. Tom Hileman, president of Hileman Group, and Chris Hemphill break down the opportunities and challenges of using data to nudge patient behavior, personalize health actions, and address preventable illnesses. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

It's clear that consumer experiences are key to attracting and retaining loyal patients. It's also clear that efforts to improve consumer experiences are fraught with challenges. Carrie Liken, head of healthcare at Yext, and Chris Hemphill break down what it takes for health systems to be consumer centric. You’ll hear advice on how to think like the patients in your market, and when you should and shouldn’t listen to your doctors. As the pieces start to come together, Carrie paints a picture of the growing marriage between marketing and the patient experience. Unconventional? Indeed.  See acast.com/privacy for privacy and opt-out information.

There's been a long debate in healthcare marketing on whether to focus more on branding or data-driven plans. Jared Johnson heads the Healthcare Rap Podcast and consults with patient engagement and healthcare marketing teams across the US. He has a simple answer: Let's focus on both! Chris Hemphill, VP of Applied AI at Actium Health, and Jared break down what it means to support branding initiatives with data. Learn how to plan and launch these initiatives, and equally important, learn the data storytelling that will resonate with leadership.This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. See acast.com/privacy for privacy and opt-out information.

It's not just the pandemic impacting healthcare marketing. Big retail players, staffing challenges, and new patient activation experiences are changing how we deliver and communicate about healthcare. With all this change, how can healthcare leaders grow consistent, predictable relationships with their patients? Alan Shoebridge, Chief Communications Officer at Providence, and Chris Hemphill, VP of Applied AI at Actium Health break down strategies to thrive in this year's rapid change, including: driving effective outreach and activation in times of uncertainty, managing staffing challenges and other changes, and getting started, even when conditions aren't ideal. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

They say healthcare marketing is behind, but user-centered planning and human-centered design is how we catch up. Sue Jablonski, Chief Marketing Officer at OhioHealth, discusses how putting patients and consumers at the center drives greater patient activation and retention. Chris Hemphill, VP of Applied AI at Actium Health, and Sue dive deep on what it takes to listen and adapt to consumers and patients. You'll learn about collecting the right data for their needs and how to put new plans into action. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Telehealth and virtual care are increasingly important tools for removing healthcare barriers such as access, quality, cost, and provider scarcities. However, scrutiny continues as we battle regulations and misconceptions in the market for telehealth and other at-home care delivery models. How do we overcome this resistance? Is it possible for telehealth to be the next generation of care delivery? Join Chris Hemphill as they guide us through a discussion with Ann Mond Johnson, CEO of the American Telemedicine Association, about the impact of telehealth on the market. Ann provides a consumer-focused outlook on where telehealth is going. This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Whether the focus is the patient or the C-Suite, healthcare marketers are responsible to craft powerful stories that not only save lives, but justify the work that they are doing. Learning to communicate effectively, using data intelligently, building effective plans, and using advanced technologies like AI can give marketers the edge they need. Join Chris Hemphill as they guide us through conversations with some of the leaders who know how to use internal storytelling to keep a hospital's consumer growth arm going. Guests in this episode include Debra Jasper, Jean Hitchcock, and David Marlowe. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

How are technology leaders balancing patient needs, physician needs, and health system strategies? Health IT leadership is not for the faint of heart. It requires using data to bridge the patient experience and business strategy, learning your organization's strategic language, and gaining consensus to blaze new trails from those who otherwise would be satisfied with the status quo. Join Chris Hemphill as they guide us through conversations with some of the leaders who, in the midst of competing priorities and ever-higher stakes, remain focused on the patient through and through. Guests in this episode include Dr. Lee Milligan, Dr. John Lee, Ann Goldman, and Marc Probst. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. Resource: Dr. Lee Milligan's story from the ER: https://www.linkedin.com/pulse/chapter-5-times-trouble-lee-david-milligan-md-chcio/ See acast.com/privacy for privacy and opt-out information.

Transgender individuals and sexual minorities face major healthcare barriers that don't often get discussed. According to the National Institutes of Health (NIH), the biggest barriers come from lack of access to knowledgeable providers. Join Chris Hemphill's discussion with Dr. Kavita Mishra about how these disparities impact sex & gender minorities (SGM). Dr. Mishra, who specializes in transgender medicine at Stanford Health, shares the impact of these issues and thoughts on how healthcare leaders may start helping to create a level field. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

The physician relations team has been a missing voice in many meaningful conversations, from fighting physician burnout to driving revenue. How should we think about them strategically, and what does the new outreach playbook tell us about how to maximize their impact? Join Chris Hemphil as they guide us through conversations with some of the leaders who are preparing outreach teams to be data-driven problem solvers who are heard more by their organizations' executive teams. Guests in this episode include Kriss Barlow, Kelley Knott, Susan Boydell, Darren Burch, and Robert Perkins. This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. References: The Harvard Global Health Institute studyGallup physician engagement studyIntermountain Healthcare/Actium study: 20M referrals and 17K liaison meetings See acast.com/privacy for privacy and opt-out information.

We've all heard about artificial intelligence, but what is AI really, and what can it do for us? AI has allowed us to move faster, smarter, and at a scale that previously wasn’t thought possible. But how does AI fit into healthcare, and what role might it play in creating deeper, more meaningful patient experiences?  Join Chris Hemphil as they guide us through conversations with some of the leaders who are helping us understand exactly who patients are and what is most important to them. Guests in this episode include Dr. John Glaser, Dr. William Hersh, Dr. Matt Cybulsky, Christopher Penn, Sheetal Shah, and Dave Pavaletz. References: Voice of Healthcare Podcast with Dr. Matt CybulskyMIT/Boston Consulting Group Study on Winning with AIGlobal Data from IBM Points to AI Growth as Businesses Strive for ResilienceGlobal AI Adoption Index 2021This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Patient expectations continue to outpace digital transformation efforts, which means it has never been more important to make healthcare easier and more personalized. This will require leveraging the wealth of data and new technologies to create more robust and consistent patient experiences, as well as taking lessons learned from other industries and working collaboratively. Join Chris Hemphil as they guide us through conversations with some of the leaders who see this new focus on digital transformation as a watershed moment for healthcare to keep iterating and see that this change continues far into the future. Guests in this episode include Ed Marx, Carrie Liken, Marc Probst, Joe Schmid, and Rebecca Weisner. References: COVID-19’s Impact on Patient Engagement Expectations - https://actiumhealth.com/wp-content/uploads/2021/09/ACT-Report-ConsumerSentimentSurvey_FINAL__.pdfHealthcare Digital Transformation - https://www.amazon.com/Healthcare-Digital-Transformation-Consumerism-Accelerating/dp/0367476576MIT Sloan Study on Winning with AI- https://sloanreview.mit.edu/projects/winning-with-ai/Epic Sepsis Study from STAT News - https://www.statnews.com/2021/09/27/epic-sepsis-algorithm-antibiotics-model/This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. See acast.com/privacy for privacy and opt-out information.

There’s an epidemic that’s spreading faster than the Delta variant: the Infodemic. Although it doesn’t have physical symptoms, its side effects are bad decisions that amplify the pandemic, like refusing to take vaccines. With so many people, each with their own networks, platforms, and influencers, how can healthcare hope to stamp out the misinformation? Join Chris Hemphil as they guide us through conversations with some of the leaders who believe that even the toughest problems can be solved by learning to listen better.Guests in this episode include Sondra Brown, Kristy Roldan, Alan Shoebridge, Dean Browell, Jenn Misora, Zain Ismail, and Sarah Coles. References: 3.6 Billion social media users: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ 50% of Adults Did Not Receive Vaccine Info From Their Doctor: https://actiumhealth.com/the-need-for-evolved-patient-engagement-post-covid-19/ This conversation is brought to you by Actium Health. For more information about our show or guests, visit hellohealthcare.com. See acast.com/privacy for privacy and opt-out information.

Are the new healthcare services from Amazon, Walmart, CVS, and many others a friend or foe to traditional health systems? Dr. Paul Keckley (one of the facilitators of the Affordable Care Act), Shari Campbell (a retail health leader), James Gardner (retail health policy analyst and marketing strategist), and more guide us through the ins and outs of the latest care delivery models. Join Chris Hemphill as they guide us through conversations with some of the people driving change and hear why they're urging us not to ignore this movement in consumer-first health. Guests in this episode include Dr. Paul Keckley, Shari Campbell, James Gardner, Sheetal Shah, Craig Kartchner, Carrie Liken, and Mike Linnert. Patient Experience: How One Medical Delights Patients: http://www.symphonyrm.com/patient-experience-and-the-data-on-how-one-medical-delights-its-patients/Chris Hemphill's Experience with Walmart Health: http://www.youtube.com/watch?v=cvvKPmDJii4&t=1311sThis conversation is brought to you by SymphonyRM. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Is it time to look at marketers as part of the care delivery experience? Consumer choice is stronger than ever, and where people get their health information strongly impacts their health outcomes. As health systems must fight so much misinformation, what strategies and tools must they leverage, and what constitutes success? Join Chris Hemphill as they guide us through conversations about the role that marketing leaders play in today's healthcare delivery. Guests in this episode include Dave Pavaletz, Ryan Younger, Mike Linnert, Chris Boyer, Christopher Penn, Craig Kartchner, Jared Johnson, and Jean Hitchcock. 2 million email study: https://www.symphonyrm.com/healthcare-marketing-nearly-doubling-email-engagement-in-healthcare-based-on-2m-emails/ Henry Ford Health System’s (and Healthcare Rap’s) Zain Ismail interview: https://www.youtube.com/watch?v=XgsOOjuR2boThis conversation is brought to you by SymphonyRM. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.

Let's start with what we believe to be the biggest issue in healthcare: health equity. We like to think that our health system is meant to serve everyone, but we see further disparities when we look at access by race, gender identity, sexual orientation, location, and many other factors. As healthcare leaders operating in our own tiny pieces of a gigantic system, what can we do? Join Chris Hemphill as they guide us through conversations with some of the people driving change and hear how they're strategizing, leading organizations, and using data-driven approaches. Leaders mentioned in this week's episode include the following: Dr. Zachary Hermes, Sheetal Shah, Dr. Evelyn L. Lewis, Heather Fernandez, Dorothy Hoffman, Ben Chao, and Priscilla McCloskey. End Racism in Healthcare Outreach Presentation with University of Chicago Booth School of Business Center for Applied AI: End Racism in Healthcare OutreachThis conversation is brought to you by SymphonyRM. For more information about our show or guests, visit hellohealthcare.com.  See acast.com/privacy for privacy and opt-out information.