Going Beyond the AI Hype ft. Ryan Younger
Artificial Intelligence (AI) has become increasingly ubiquitous in marketing technologies. It’s no longer enough to use AI but instead must be questioned to understand how it’s being used and what the underlying strategy is. Ryan Younger, VP of Marketing at Virtua Health, has built a proven marketing strategy using innovation and a consumer-focused mindset. Hear Chris Hemphill’s discussion with Ryan Younger about strategies to be more metrics-driven, agile, and better aligned with each consumer.
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