95 – The evolution of healthcare media – Bryn McGeever, Australian Doctor Group
How is the healthcare media landscape changing in Australia?
Bryn McGeever is the Managing Director of Australian Doctor Group, which is one of Australia’s largest dedicated healthcare media businesses, specialising in educating, entertaining and informing specialists, GPs and pharmacists for more than 30 years.
Bryn has been with ADG for 10 years and has had a long history of building platforms to help healthcare professionals to stay informed, connected and communicate with colleagues, specialists and the pharmaceutical industry.
Check out this interview with Bryn as he talks about how the nature of media in Australian healthcare has changed since the days of print media, and how information was consumed by healthcare providers during the pandemic.
He also shares his vision for what healthcare media consumption looks like in the near future.
Check out the episode and full show notes here.
To see the latest information, news, events and jobs on offer at Australian Doctor Group, visit their Talking HealthTech Directory here.