Estrella Jaramillo

HIT Like a Girl

Estrella Jaramillo

Femtech innovation as the vehicle for gender equity
July 31, 2019

Estrella Jaramillo

Estrella Jaramillo talks with us about femtech innovation as the vehicle for gender equity. In 2015, she and a group of friends launched the B-wom app. B-wom is a digital coach that offers personalized programs for women’s intimate and sexual health. Users of the app take a test and receive an evaluation and a personalized care program with habits, guided pelvic floor exercises, tips, actionable recommendations, educational contents addressing their needs, and a tracking tool to see the evolution.

In this episode, Estrella shares how approaching gender equality from the perspective of helping women feel healthy and comfortable in their bodies, regardless of their stage in life, fuels her passion every day.

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A Diverse Skill Set Peter McCanna is chief executive officer (CEO) at Baylor Scott & White Health, the largest not- for-profit health system in Texas. Through 51 hospitals and more than 1,200 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care, as well as an array of virtual and in-home services.