Estrella Jaramillo talks with us about femtech innovation as the vehicle for gender equity. In 2015, she and a group of friends launched the B-wom app. B-wom is a digital coach that offers personalized programs for women’s intimate and sexual health. Users of the app take a test and receive an evaluation and a personalized care program with habits, guided pelvic floor exercises, tips, actionable recommendations, educational contents addressing their needs, and a tracking tool to see the evolution.
In this episode, Estrella shares how approaching gender equality from the perspective of helping women feel healthy and comfortable in their bodies, regardless of their stage in life, fuels her passion every day.