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65: The Art of Advocacy, with Robin Bronk, Chief Executive Officer, The Creative Coalition

Her Story

65: The Art of Advocacy, with Robin Bronk, Chief Executive Officer, The Creative Coalition

This episode is hosted by Her Story Advisory Council Member Julie Gerberding, M.D., Chief Patient Officer and Executive Vice President, Merck, and Former Director of the CDC. Julie speaks with…
March 9, 2022

65: The Art of Advocacy, with Robin Bronk, Chief Executive Officer, The Creative Coalition

Meet Robin Bronk:

Robin Bronk is the CEO of The Creative Coalition. She is an author, public speaker, and film producer, including producing several award-winning Public Service Announcement campaigns. Robin joined the Creative Coalition in 1998 as the Executive Director. Prior, she was the VP of Corporate Community Strategies at APCO Worldwide. Robin also serves on the New York Cultural Task Force, is a board member of The White House Project, The Close Up Foundation, Carmel Art & Film Festival, Gold Coast International Film Festival, and Young Playwrights Inc. 

Key Insights:

Robin Bronk highlights the power of the entertainment industry and passion for change by its members.

  • More than Art for Art’s Sake. The original vision of the Creative Coalition was to lobby Congress and ensure continued funding for the arts across America. The organization expanded their vision, and became involved in social issues, such as destigmatizing mental health and obesity, leveraging the power of art to make a difference. (5:04)
  • A MultiPronged Approach. One of the Creative Coalition’s campaigns was anti-bullying. They brought WWE Superstars to speak to kids, built a curriculum for teachers, worked with community organizations to prioritize anti-bullying, and worked with state legislations to pass anti-bullying policies. (10:49)
  • Experts in Messaging. The Creative Coalition was asked to help promote vaccinations. They brought together a team of creatives – like writers, producers, and directors – and field experts – including doctors and behavioral scientists. The coalition created scientifically accurate PSAs with audience-specific messaging. (19:13)

This episode is hosted by Julie Gerberding, M.D. She is a member of the Advisory Council for Her Story and the CEO of the Foundation for the National Institutes of Health.

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