How OhioHealth Put Patients at the Center ft. Sue Jablonski, CMO
They say healthcare marketing is behind, but user-centered planning and human-centered design is how we catch up. Sue Jablonski, Chief Marketing Officer at OhioHealth, discusses how putting patients and consumers at the center drives greater patient activation and retention.
Chris Hemphill, VP of Applied AI at Actium Health, and Sue dive deep on what it takes to listen and adapt to consumers and patients. You’ll learn about collecting the right data for their needs and how to put new plans into action.
This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists. For more information about our show or guests, visit hellohealthcare.com.
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