How CareFirst and Socially Determined are Taking an Analytic Approach to Drive Precision
Socially Determined Co-Founder and CEO Trenor Williams, MD, talks with Eric about the importance of accessing and unlocking the potential of member demographic data, including race, ethnicity and language, to identify social risk.
Specifically, he shared details of his organization’s partnership with CareFirst BlueCross BlueShield to optimize interventions for populations with complex health needs.
CareFirst wanted to understand what drives the decisions people make regarding their health and healthcare but there is a lack of visibility into data and insights outside of the traditional healthcare setting.
Socially Determined is helping identify social risks at the social domain level including financial strain, food insecurity, housing instability, transportation barriers, and health literacy challenges, enabling CareFirst to tailor personalized interventions for individuals with elevated health risks due to social drivers of health.
Here’s a link to the press release announcing the partnership: https://www.sociallydetermined.com/carefirst-partnership
About Trenor Williams
Trenor co-founded Socially Determined in 2017 and is responsible for leading the company’s mission and fundraising activities with strategic investors as well as providing executive oversight to clients. As the son of a social worker, Trenor saw firsthand how the insights his mother gleaned during in-home client visits provided a more holistic story of a person than he ever got as a family physician. Inspired by this experience, he created the company to give organizations full visibility into social risk factors so they could understand its impact on the people and communities they serve and strategically intervene.
Prior to Socially Determined, Trenor was the Medical Director of Family Practice at Mammoth Hospital in California. He went on to serve as Lieutenant Commander in the United States Naval Reserve.
This Episode of the Bright Spots in Healthcare is sponsored by Socially Determined
Socially Determined is a physician-founded, Social Risk Intelligence and solutions company, providing risk analytics, data, and advisory services to industry-leading organizations committed to assessing and addressing Social Determinants of Health (SDOH) and social risk among the communities and populations they serve – and bear risk for. Visit their website at https://www.sociallydetermined.com/