Navigating the Healthcare Marketing Maze
In this episode, Joy welcomes Carly Olsten, Senior Marketing Manager at Health Gorilla, to discuss her journey from marketing tires to healthcare. Carly shares insights into her career path, her experiences in different industries, and the challenges of marketing in the healthcare sector. They delve into the importance of effective messaging and communication in healthcare marketing, with Carly highlighting how data and statistics play a significant role in making their product resonate with customers. The episode also touches on the complexity of healthcare terminology and regulations, and Carly emphasizes the importance of finding ways to make healthcare solutions relatable and understandable to customers.
