Improving Patient Outcomes Through Personalized Engagement Strategies
In this episode Joy welcomes Kristen Jacobsen, VP of Marketing and Omnichannel Engagement at RevSpring, to discuss patient engagement in healthcare. Kristen explains that engagement involves inspiring patients to take action that leads to better outcomes, whether clinical or financial. To reach patients, predictive analytics is used to make assumptions about the patient’s communication preferences and behaviors. This information is used to develop a personalized communication strategy that utilizes multiple channels to encourage patient action. The approach has been successfully applied to financial engagement and is being extended to other areas of patient engagement, such as appointment reminders and post-care follow-up.