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Elena Ivanova

HIT Like a Girl

Elena Ivanova

Relationships as a gateway to healthcare marketing
December 4, 2019

Elena Ivanova

Elena Ivanova, social media manager for Intersystems, joins us on today’s podcast. She is letting us in on some secrets to succeeding in healthcare marketing and how being a social media maven is huge part of her job!

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A Diverse Skill Set Peter McCanna is chief executive officer (CEO) at Baylor Scott & White Health, the largest not- for-profit health system in Texas. Through 51 hospitals and more than 1,200 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care, as well as an array of virtual and in-home services.