Crystal Morley is the Executive Director of Marketing with PatientMatters. Crystal talks about the healthcare solutions space for patients when it comes to financial burden in healthcare. We all know this is a huge issue as patients are becoming responsible as payers themselves, especially when it comes to procedures and emergency situations. That’s why she is working to empower patients with personalized financial plans at the beginning of the registration process as they enter the hospital space.
In her current role, she is responsible for providing leadership and developing the overall strategy for all marketing activities, best practices, methodologies and operational execution for PatientMatters.
Join us to hear her perspective and why her favorite read is “All Marketers are liars.”