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What Healthcare Consumers Want, ft. Stephen Moegling, Chief Strategy Officer

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What Healthcare Consumers Want, ft. Stephen Moegling, Chief Strategy Officer

November 30, 2022

What Healthcare Consumers Want, ft. Stephen Moegling, Chief Strategy Officer

The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. We’re asking people to make evaluated thoughtful decisions about taking the next step of their healthcare journey. But how can we drive consumer awareness before healthcare is needed?

Listen to Stephen Moegling and Chris Hemphill as they discuss strategies for engaging healthcare consumers with relevant, timely content that goes beyond traditional audience targeting.

This conversation is brought to you by Actium Health in partnership with the Forum for Healthcare Strategists.


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A Diverse Skill Set Peter McCanna is chief executive officer (CEO) at Baylor Scott & White Health, the largest not- for-profit health system in Texas. Through 51 hospitals and more than 1,200 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care, as well as an array of virtual and in-home services.