Newsletter
Data-Driven CRM Strategies in Healthcare ft. Chris Dufresne, VP of Digital Products, Allina Health

Hello Healthcare

Data-Driven CRM Strategies in Healthcare ft. Chris Dufresne, VP of Digital Products, Allina Health

January 25, 2023

Data-Driven CRM Strategies in Healthcare ft. Chris Dufresne, VP of Digital Products, Allina Health

CRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs results in a better understanding of your patient population and the ability to create more effective marketing campaigns.

Listen to Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss adoption, misconceptions, pitfalls, and effectiveness of CRM technologies.


Hosted on Acast. See acast.com/privacy for more information.

You may also like

Top Health Podcasts. Delivered to Your Inbox and Eardrums.

Join Our Newsletter

Proudly supported by:

cover
A Diverse Skill Set Peter McCanna is chief executive officer (CEO) at Baylor Scott & White Health, the largest not- for-profit health system in Texas. Through 51 hospitals and more than 1,200 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care, as well as an array of virtual and in-home services.