Carrie Liken: The Marriage Between Marketing and Patient Experience
It’s clear that consumer experiences are key to attracting and retaining loyal patients. It’s also clear that efforts to improve consumer experiences are fraught with challenges. Carrie Liken, head of healthcare at Yext, and Chris Hemphill break down what it takes for health systems to be consumer centric. You’ll hear advice on how to think like the patients in your market, and when you should and shouldn’t listen to your doctors. As the pieces start to come together, Carrie paints a picture of the growing marriage between marketing and the patient experience. Unconventional? Indeed.
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