Would you Pay $2500 for a Preventative MRI Scan?
You may not have heard about Prenuvo, but you probably know Kim Kardashian. Or perhaps you know about Prenuvo because of Kim Kardashian.
Prenuvo offers whole-body MRI scans for $2500. About 3-4% of people get something discovered, 10% have detected changes that require follow-ups.
Opinions about the usefulness of these scans are diverse, with some hesitation on the clinical side.
At HLTH Europe, the CEO Andrew Lacy explained:
🤔 How Prenuvo uses influencer marketing to attract new customers,
🤔 whole-body MRI scans in light of other preventive whole-body scans and the emerging field of liquid biopsies,
🤔 affordability/ scans as a status symbol,
🤔 the future of prevention,
… and more.
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