The Rise of Non-Traditional Prescribers in the US and the role of ePrescribing
ePrescribing has become a norm in the US healthcare system. Now, the expanded role of pharmacists and the integration of non-physician prescribers into the healthcare system signifies a move towards a more accessible healthcare model, potentially alleviating some of the clinicians’ burdens.
Surescripts is the national provider of the ePrescribing infrastructure in the US. In this short discussion, I spoke with Dr. Lynne Nowak, Chief Data and Analytics Officer, and Melanie Marcus, Chief Marketing and Customer Experience Officer at Surescripts, about the importance of ePrescribing on a national level, the changing role of pharmacists, and how it facilitates the redistribution of healthcare provision burdens.