How can healthcare companies improve their marketing? (Dr James Somauroo)
In this episode James Somauroo, Host of The Healthtech Podcast and CEO of SomX, a PR and content agency specializing in healthcare and biotech. They dive into the challenges healthcare companies face in public relations, the role of content marketing, and actionable advice for founders and organizations at different stages of growth. From crafting a messaging house to building trust with clinicians, James shares his expert insights on navigating the complex world of healthcare marketing.
Key Discussion Points:
Evolution of PR in Healthcare
Strategic Marketing Tips for Startups
- The importance of a “messaging house” (vision, key messages, proof points).
- Mapping audiences, their pain points, and the channels they use.
When to Outsource Marketing
Personal Branding for Leadership:
- Why personal content from founders and leaders often outperforms company content.
- The challenges of incentivizing employees to engage in content creation on platforms like LinkedIn.
Trends and Predictions for 2025:
- A shift away from generic “AI” branding to more specific terms like computational pathology.
- The rise of co-pilots in healthcare for reducing administrative burdens.
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