022 What Can We Learn About Technology Adoption from Patients with Diabetes? (David Kliff, Diabetic Investor )
If there is someone you want to ask for an opinion on diabetes management challenges it’s David Kliff, editor of Diabetic Investor — THE source of information when it comes to business aspects of diabetes. He’s been following the field closely ever since he was diagnosed with diabetes type 1 20 years ago. The problem in diabetes is not the know-how, it’s the “want to” desire that is hard to deliver to patients, he says.