Sell with a Story in Healthcare with Paul Smith
A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. Organizational storytelling expert and author Paul Smith joins Eric to share his popular and proven formula for telling a story. Paul discusses the following:
What is the optimal structure of a story?
What different types of stories should we all have at our fingertips for our meetings with health plans and provider organizations?
How do we leverage these stories to make a sales pitch?
How do we use storytelling to close a sale?
At the end of the episode, you’ll have a blueprint for a new storytelling strategy for their sales organization!
Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s “Top 100 Leadership Speakers of 2018” and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell; in addition to Parenting with a Story and his newest work, Four Days with Kenny Tedford. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture before that.
Buy Paul’s book, Sell with a Story: https://www.amazon.com/Sell-Story-Capture-Attention-Build/dp/0814437117
Paul’s website: https://leadwithastory.com/