How Anthem, Highmark and Bright Health Plan are Reinventing the Consumer Experience
As a result of the COVID-19 pandemic, health plans are transforming how they engage with their members. Expectations are raised as consumers change how they shop, socialize, and live their everyday lives, driving health plans to change their relationships with their members to be more consumer-centric
An all-star panel of experts from Anthem, Highmark, Bright Health Plan, and Icario success stories and actionable strategies for creating meaningful experiences to engage and empower members. Panelists include Stacy Byers, Vice President, Customer Experience, Highmark; Mark Dodge, AVP, Stars, Risk and Quality, Bright Health Plan; Merrill Friedman, Senior Director, Disability Policy Engagement, Anthem; and Steve Wigginton, CEO, Icario
This Bright Spots in Healthcare episode is sponsored by Icario.
Icario is a health action platform that unites pioneering technology, data science, and behavioral insights to connect everyone to better health. Icario develops personalized healthcare experiences that move people to better health with every action while reducing member abrasion through the use of extrinsic and intrinsic motivations. Learn more at icariohealth.com.
