Activating Today’s Medicare Member: Effective Engagement Strategies
Featuring: Blue Cross and Blue Shield of Michigan, Blue Cross and Blue Shield of Kansas City, Johns Hopkins HealthCare and Linkwell. Motivating Medicare members to take action to improve their health is a high priority for health plans. Our panel explores how health plans can meet members where they are at the right time and with the right message. Hear success stories and “bright spots” you can implement in your organization!
- Nathan Adams, CEO & President, Linkwell Health
- Bob Crawford, Vice President, Corporate Marketing and Customer Experience, Blue Cross Blue Shield of Michigan
- Monett Jackson, Medicare Sales Strategy Manager, Blue Cross and Blue Shield of Kansas City
- Marketa Wills, MD, Chief Medical Officer, Johns Hopkins HealthCare
This panel is sponsored by Linkwell Health
Linkwell Health is a consumer engagement technology company that creates healthy experiences for consumers by guiding them to take action to improve their health. Linkwell ’s world-class content and engagement programs are seamlessly delivered via their technology platform, designed to drive health engagement, activations, retention, and business results for some of the largest health plans and health services providers.