E88: Javier Lozano – Market-Creating Innovation for Diabetes Care
Ben & Jay have an inspiring conversation with Javier Lozano, Founder and CEO of Clínicas del Azúcar, a growing chain of “one-stop shops” for diabetes care in Mexico. Armed with a willingness to explore, a passion for helping people in need (including his mother) and the theories of Dr. Clayton Christensen, Javier has created a truly disruptive innovation focused on the consumer’s Jobs To Be Done and the concept of non-consumption. His work is literally saving lives. Readers of Clay’s 2018 book, The Prosperity Paradox, co-authored with Karen Dillon and Efosa Ojomo, will remember Javier’s story, which was featured as a live case study in market-creating innovation.
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