Newsletter
E87:  Kristen Berman – Filling Holes in Human Behavior

A Sherpa’s Guide to Innovation

E87: Kristen Berman – Filling Holes in Human Behavior

February 24, 2021

E87: Kristen Berman – Filling Holes in Human Behavior

Ben and Jay revisit the fascinating topic of behavioral science with Kristen Berman, CEO of Irrational Labs.   Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely, helping companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.  She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.

Hear Kristen talk about:

  • The application of behavioral science in healthcare, including how we might encourage better adoption of public health measures
  • The connection between Jobs To Be Done theory and behavioral science
  • How her partner using social influence to get her to have Lasik surgery
  • Her early experience at Intuit, a company admired for its approach to innovation

Watch Kristen's TED Talk here
Check out the Behavioral Design Bootcamp

All Things Twitter:
Kristen Berman
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

Support the show (https://healthpodcastnetwork.com/)

You may also like

Subscribe to #HPN and never miss new Episodes!

Join Our Newsletter

We gratefully acknowledge the many organizations that have generously supported our podcasts and platform.

Network Sponsors and Advertisers

Event and Media Partners

Buffer LinkedIn WhatsApp