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E80:  Is Ice Cream for Breakfast Funny, or Weird?  Taddy Hall on Jobs To Be Done

A Sherpa’s Guide to Innovation

E80: Is Ice Cream for Breakfast Funny, or Weird? Taddy Hall on Jobs To Be Done

October 28, 2020
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EHRGo-THE FUTURE OF HEALTHCARE EDUCATION

E80: Is Ice Cream for Breakfast Funny, or Weird? Taddy Hall on Jobs To Be Done

Ben and Jay complete an epic three-episode Jobs To Be Done arc with Taddy Hall, Senior Partner at Lippincott.  A best-selling author and global innovation authority, Taddy drives growth through new product development and systematic improvements to innovation processes. He collaborated with Harvard Business School’s Clayton Christensen for the last 20 years, including Competing Against Luck: The Story of Innovation and Customer Choice. 

Taddy’s storytelling, energy and humor shine through this engaging discussion that sits at the intersection of innovation and brand.

Watch a recent webinar from Taddy: (see Episode 2 in the Lippincott series)

Great reads from Taddy and friends:
Marketing Malpractice: The Cause and the Cure
Searching for New Ideas in the Curious Things Your Customers Do

All Things Twitter:
A Sherpa’s Guide to Innovation
Ben Tingey
Jay Gerhart
Taddy Hall

Support the show (https://healthpodcastnetwork.com/)

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EHRGo-THE FUTURE OF HEALTHCARE EDUCATION

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