E74: Unlocking Oceans of Demand – Avoiding The Prosperity Paradox
Ben & Jay are delighted to welcome back two researchers and thought leaders from the Christensen Institute, Efosa Ojomo and Rich Alton, to discuss their recent paper “Avoiding The Prosperity Paradox: How to build economic resilience in a post-COVID world.” This paper is a follow-up to the 2019 book Efosa co-authored with Dr. Clayton Christensen and Karen Dillon, The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty. It serves as a playbook, bringing this big idea of market-creating innovation to an actionable level.
This episode covers questions such as:
- How do you build economic resiliency in a country so that it can deal with unexpected shocks like a global pandemic?
- How do you size a market that isn’t there?
- How do you spot the market that isn’t there?
We also discuss how the lessons of The Prosperity Paradox can be applied in the United States, where despite being the most affluent country in the world, has significant economic disparities and development needs.
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