E25: Digital Innovation, Experience Enablement, and Customized Optionality
Get your gear ready for this episode on digital innovation, courtesy of Skookum’s own Jason Rome and Michael Ifkovits, along with our summer intern and technophile Nkechi “NC” Nwoko. They share their stories as digital innovators about how to enable the experiences consumers want that nail the Job to Be Done through tech solutions. We cover a lot of ground—what a typical client engagement is like, customer discovery methods, agile vs. design thinking, healthcare’s future in a digital world, mass customization, and their favorite quotes and podcasts. “Simplify and go!” Skookum is an award-winning strategy, design, and development firm based in Charlotte, NC.
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