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Ep55: Enabling Behavior Change Through Acceptance, Awareness and Mindfulness

DTx Podcast with Eugene Borukhovich

Ep55: Enabling Behavior Change Through Acceptance, Awareness and Mindfulness

March 14, 2023

Ep55: Enabling Behavior Change Through Acceptance, Awareness and Mindfulness

In this episode, we hear from Jo Masterson, CEO and Co-Founder of 2Morrow. In their own words 2Morrow’s mission is to help millions improve their lives with the use of evidence-based, behavioral change programs.

In this episode, we cover:

  • The founding philosophy of 2Morrow and co-founding a company with your partner
  • The funding journey
  • The NIH grant for 2Morrow’s program for pain
  • Using a DTx to cope with pain that will not be effected by behaviour change
  • Consumer experience using different 2Morrow programs
  • Core principles of acceptance, awareness and mindfulness
  • Evidence generation and approach to market

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