Don Seamons is the founder and managing principal at Lumeno Marketing, an agency focused exclusively on the business and technology of healthcare. Founded in 2009, Lumeno helps organizations reach, persuade and convert health care decision makers into clients. Don has worked for 20 years in the healthcare industry. Before founding Lumeno, he was the lead hospital/health system marketer for Ingenix (now Optum). He also spent five years at Intermountain Healthcare, one of the nation's most respected integrated health systems.