Episode 51: Social Media Marketing and Your Practice
In this episode, I had the pleasure of chatting with Wendy Margolin who owns Sparkr Marketing and is the founder of The Clinician’s Social Media Club. I asked Wendy to join me to discuss where social media fits into the private practice physician's business plan. Here are some of the topics we discussed:
- How to choose which social media channel(s) should you choose
- What content should you post
- How to get your posts seen
- Should you spend money on ads (and how much)
- Your personal FB profile vs. your practice's business page
- How to use your practice's FB page to engage with your community
- How to monitor whether your SM posts are working for you.
One of the key points we discussed was using your personal FB profile to share your business info. Unfortunately, your FB business page is much more likely to get folks that are already interested in hearing from you. So how do you connect with others? You can use your personal FB profile. But–how do you separate your posts about the info you want to share about your practice and your truly personal info? You can divide your FB contacts into FB audiences. Here’s a link to how to divide Facebook audiences.
My take-home message to you about social media: It's a top in your tool chest. Even if a new patient doesn't find you on social media, they probably checked out your website and FB page.
Click here if you'd like to know more about Wendy Margolin's The Clinician’s Social Media Club for monthly fill-in-the-blank social media captions and customizable Canva templates.
Enrollment in The Private Medical Practice Academy membership will be opening in January . Sign up for the waitlist now and get an early bird discount. Among other things, inside the membership, you'll find the HIPAA Notice of Privacy Practices Checklist to document your practice's compliance!