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Patient Convert Podcast

Patient Convert Podcast

Patient Convert Podcast delivers healthcare marketing insights and the latest digital strategies to help providers and health systems reach new patients.

Latest From Series

Make Your Practice More Attractive to Patients in 2022 # 162

Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster.  Let’s dive into different tips to grow your practice and make it more attractive to your patients! [00:01 – 05:00] Let’s meet Dr. Ginger! [05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid Dr. Ginger shared her point of view about the pandemic. Before and still now people put much prior into outsourcing things. Barriers between doctors and patients. The role of social media. Easy target - Healthcare field. A massive shift in the market. You should understand your patients and what they truly need. Emotional face: confidence, pain relief, stability, security, etc. Establish relationships with patients. [12:41 – 25:35] Making your Practice More Attractive to Patients Dr. Ginger talks about the old and new approach to address marketing. The insight of old and young doctors. Leadership - Tools and assets to bring a business. Marketing campaign and budget. Having a scientific mind in marketing. It has to be trackable. It has to come back. It has to show a result. It’s not an experiment or donation. Tracking side with clients in the healthcare niche. Communication factor. Be really aware of your numbers to set up projections. Referral system: private practice acquisition. [25:42 – 33:07] Closing Segment Advice on growing practice in 2022.  Physicians expectations from their involvement in growing the practice. Think about things that need improvement, and things we need to stop doing. Use your own charts and files. Internal marketing program. Who you should communicate with. Who your ideal patient is. How to connect with Dr. Ginger. Links are available below. Final words  Stay tuned for more. Links available below. Tweetable Quotes: “All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don't do it.” - Ginger Bratzel “They don't need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” - Ginger Bratzel Resources Mentioned:  GingerBratzel.com  Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business! Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/  Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott
January 26, 2022

What are Virtual Assistants and How Can Practices Leverage them? #161

Welcome to another episode of the Patient Convert Podcast! Our guests for today’s episode are Dr. Steven Kupferman and Dr. Omid Shaye. They have founded MedVA after pioneering the use of healthcare Virtual Assistants for both improving the quality of patient care and saving money on staffing. Let’s dive a little bit more into what they have done before starting this great project.  Dr. Kupferman is an oral and maxillofacial surgeon in Los Angeles, California. He is the founding physician of LACOMS (Los Angeles’s premier Oral and Maxillofacial Surgery Center) where he first pioneered the use of Virtual Assistants. Dr. Shaye is a Gastroenterology Specialist in Beverly Hills, CA. He is a co-founder of Gastroenterology Associates of Beverly Hills, one of the Beverly Hills area’s leading Gastroenterology practices, where he first pioneered the use of Virtual Assistants.  Stay tuned until the end to know more about Medical Virtual Assistance, and how it started to be used with great effectiveness to grow practices!  [00:01 – 10:57] Medical Virtual Assistance I introduce our guests Dr. Steven Kupferman and Dr. Omid Shaye. Bio Dr.Kupferman and Dr. Shaye provide a bit of background. How they introduce virtual assistance. The benefits of this practice in the medical field. Patients' satisfaction. How they started finding remote employees. [10:58 – 15:06] Why the Philippines? Dr. Shaye talks about the advantages of working with people from the Philippines. There is a Healthcare oriented culture. Nurses are really committed to the medical field. The qualities and training of the virtual. The transition to work remotely. [15:07 – 25:41] MEDVA - Medical & Dental Virtual Assistant Dr. Kupferman provides information about the company they have founded. Different ways virtual assistance can be used. How doctor offices can benefit from remote employees. Implement training programs for all virtual assistants. Help offices and medical centers think out of the box: What can they do to leverage MEDVA? Dr. Shaye mentions how MEDVA deals with HIPAA, Security, and access in the EMR. There is a security firewall to prevent security breaches and HIPAA violations. Virtual assistants go to extensive training. [25:42 – 31:23] Closing Segment How to connect with Dr. Kupferman and Dr. Omid Shaye.  Links are available below. Final words  Stay tuned for more. Links available below.  Tweetable Quotes: “There is a cultural and work ethic benefit there. My virtual staff are the most dedicated employees I’ve ever had.They are really committed, they are excited about being part of our practice.They are incredibly hard-working” - Omid Shaye “I was able to interact and access my remote staff better and faster than the staff that were actually in my office… Here, I just clicked on zoom and they were on my screen within seconds” - Steven Kupferman. Resources Mentioned:  MEDVA - Medical & Dental Virtual Assistants Want to connect with Dr. Kupferman and Dr.Omid Shaye? You can find and follow them on LinkedIn. Check out their website https://medva.com/how-it-works/ to learn more about virtual assistance!  Subscribed Yet? Now you can! What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Kelley Knott  
January 19, 2022

Changing Medicine Starts with Creating Your Voice w/ Vinod Dasa MD #160

Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his undergraduate and medical school in the 7 year combined degree program in New York and was part of a fellowship internationally recognized as one of the pioneers in total knee replacement surgery. After completing his fellowship he and his wife, decided to begin their careers as faculty at LSUHSC to help rebuild post Katrina where he developed surgical techniques to allow outpatient opioid free total knee replacement and pioneered the use of cutting edge technologies such as iovera.    Dive right into the episode with Dr. Dasa and let’s unpack his story and how he was able to impact the world of medicine by first creating his voice.   [00:01 – 02:38] Taking on Unique Experiences by Diving into the Deep End I introduce our guest Dr. Vinod Dasa Bio  Dr. Dasa gives a bit of background Education, residency and fellowship  Recruited to help rebuild after Hurricane Katrina  Learning unique lessons while on the field    [02:39 – 14:19] Introducing an Enhanced Recovery Model for All Practices Dr. Dasa breaks down how he achieves opioid free knee replacement Changing from regional to spinal anesthesia A move closer to the adductor canal block  How using the technology iovera has helped in the surgical space Paying attention to details in the patients post-op  The process of going opioid free in mid-2020 There is a path to enhanced pain control for any field  How Dr. Dasa helps other doctors around the country innovate  [14:20 – 26:32] Changing Medicine Starts with Creating Your Voice Dr. Dasa gives advice for busy physicians looking to diversify their careers You have to broaden your skill set You have a unique opportunity to leverage your assets Different ways you can finance your ideas  Leverage you relationships Start getting your name out there Leverage social media to share thoughts  People need to know who you are, where you are, how you think How Dr. Dasa has built up his thought leadership [26:33 – 30:42] Closing Segment Connect with other innovations from Dr. Dasa SIGHT Medical - driving optimal performance in the OR Doc.Social - Healthcare connected Links below  How to connect with Dr. Dasa Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Enhanced pain control, enhanced recovery without the need for opioids and narcotics... It’s out there… I promise you, if you can do it for knee replacements, you can do it for just about anything.” - Dr. Vinod Dasa “I think physicians have to think and broaden their skill set beyond just the exam room or the OR… Physicians are in a very unique position, they can leverage a lot of different assets to their benefit.” - Dr. Vinod Dasa “That’s why I think that digital platforms are huge to create a voice and create an identity… We have a voice and we have a seat at the table.” - Dr. Vinod Dasa   Resources Mentioned:  SIGHT Medical Doc.Social   Want to connect with Dr. Dasa? You can find him on LinkedIn and Doc.Social. Teach, heal and discover by visiting https://www.lsuhs.edu/ and learning more.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
November 11, 2021

Effective Non-Verbal Communication Tips in Healthcare w/ Shelly O'Donovan #159

Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medical and pharmaceutical executives spend a lifetime trying to propel their careers forward, so she stepped in with her experience to help those teams, executives and professionals learn how to use subtle, authentic communication methods to illuminate their message. You don’t want to miss out on gems in this episode. Tune in and learn effective non-verbal communication tips that will help you advance in any healthcare profession.    [00:01 – 02:31] Uncovering the Patterns of Non-Verbal Communication I introduce our guest Shelly O’Donovan Bio  Shelly gives a bit of background around her expertise Finding patterns within politics Training healthcare professionals in those patterns    [02:32 – 16:00] Effective Non-Verbal Communication Tips in Healthcare Shelly shares some fundamental tips to engage with patients  Make sure to address the patient right away Eye contact is key  Resources that help physicians refocus and connect better with the patient Using open body language  Take a deep breath before even meeting the patient  Relaxed and calm vocal tones are as important as the words Building a relationship with the front desk  From how you walk through the door  Avoiding negative non-verbals  Opening up the body language of the other person Increased micro expressions to enhance energy output  Using ornaments - changing your appearance  Shelly dives deeper into utilizing micro-expressions Pulling out who you really are Voice tone naturally follows our facial expressions [16:02 – 26:29] Using Non-Verbal Communication to Build Trust Tips for physicians to motivate their staff  Using your hands more to communicate  Over communicate  Show that you yourself trust your staff Using non-verbals within a sales perspective Keeping your eye on the other person  Pivot based on the other person's body language What Shelly teaches students about navigating Zoom Get your hands into the camera  The importance of lighting  Look right into the camera  Record yourself to see what you do when you speak  Building your own confidence  Learn your own habits  Make tweaks slowly during low stakes moments [26:30 – 28:44] Closing Segment How to connect with Shelly Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Just being in the moment with that patient for a minute before you open up the chart… that’s a big game changer, and that really makes a difference in building that trust.” - Shelly O'Donovan  “Speak from a place of passion… it keeps the other person really engaged.” - Shelly O’Donovan  “Using your hands; that is a trust indicator… You want to subconsciously see my hands so you can know whether we’re friends or we’re foes.” - Shelly O’Donovan   Resources Mentioned:  Paul Ekman Group - Micro Expressions   Want to connect with Shelly? You can find her on LinkedIn and Twitter. Go visit https://authenticinfluencegroup.com/ and start illuminating your message!   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
October 5, 2021

Why Referral Based Practices Should Focus on Digital Marketing w/ David Schwegman MD #158

If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time he had numerous awards including "Emergency Medicine Teacher of the Year." Dr. Schwegman then pivoted into Hyperbaric Medicine soon becoming the Chief Medical Director of Hyperbaric Physicians of Georgia and the Chief Medical Officer of HyperbaRXs. He served as the founding co-chairman of the Save a Leg, Save a Life foundation Atlanta chapter and was featured in the Atlanta Magazine as a "2011 Atlanta Top Doctor".    Let’s jump into the episode with Dr. Schwegman as he explains why referral based practices should focus on digital marketing and how to do it effectively.   [00:01 – 05:09] From 45,000 ft High to 45 ft Below I introduce our guest Dr. Schwegman  Dr. Schwegman gives some background on his venture into Hyperbarics Started as an academic emergency physician  Aviation medicine  The leap to sub-specializing in Hyperbaric medicine  Navigating the transition into a private practice  The challenge of running the marketing piece  The importance of educating others Being under a critical lens - evidence based medicine   [05:10 – 14:14] Why Referral Based Practices Should Focus on Digital Marketing We need to change what we do  Referrals in and referrals back out  A difficult area to get referrals in  Dr. Schwegman’s view on the changes in the patient journey  Recognizing the limits of your practice  We had no choice but to evolve  Using digital marketing to educate potential customers  Getting directly to patients  Hiring experts to help and guide Physicians Subverting mental energy costs  The big wins it gives Physicians  [14:15 – 24:11] Bringing in Outside Help to Make Your Practice Successful Patient point of care - using a documentary as marketing  A deeper look at the life changing effects of hyperbarics  Collecting your most powerful stories  How Dr. Schwegman shares the practice of Hyperbaric Medicine with the world Helping people get set up without the pitfalls  All the unique elements that need to be put in place  The benefits of getting a consultant  [24:12 – 35:54] Closing Segment How to connect with Dr. Schwegman Links below  Final words  Stay tuned for more. Links available below.   Tweetable Quotes: “Learning the medicine wasn’t the hard part, it was putting all the pieces together so that you could run a successful practice, and doing so in a manner that always puts patients first.” - Dr. David Schwegman “If we don’t have to keep repeating the same thing day in and day out, that’s a huge win for us… If we’re able to be more efficient by not having to spend as much time educating patients, then we can actually help more people.” - Dr. David Schwegman Want to connect with Dr. Schwegman? Go visit https://hbomdga.com/ to learn how you can get in touch.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
September 21, 2021

Leading Up: How Physician Liaisons Can Lead Their Physicians w/ Dr. Jimmy Knott #157

No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his Doctor of Ministry degree from New Orleans Baptist Theological Seminary in May 2002. Dr. Knott’s passion is to assist people in maximizing their impact and help existing and aspiring leaders to better understand what transformational leadership is and does.   [00:01 – 06:20] You are Always Leading and Influencing Someone I introduce our guest Dr. Jimmy Knott My father in law and expert Learn a bit more about Dr. Knott Relationship with leadership  Current activities and focuses  Understanding leadership  You may be a leader even if you don’t know  Leadership isn’t always down  It is also across and up [06:21 – 20:18] Leading Up: How Physician Liaisons Can Lead Their Physicians How this concept of leading up can apply to liaisons  The importance of leading yourself first  Figure out how to add value  Ask the right questions How to communicate with your superiors  You need to provide honest feedback Say the things they don’t want to hear  Building trust through regular communication Being prepared to face your boss You are on the front lines  Confront reality  Make great decisions through engagement  [20:19 – 29:44] Set Expectations with Quality Questions  The importance of preparing questions  There’s no way to learn without questions  ‘What does success look like to you’  How to navigate two different Physicians  Credibility = influence  Four questions/items to go through in a meeting  1. What is going well?  2. What is broken?  3. Getting clarity on something specific  4. What’s missing/needed?  Regular meetings are critical to productivity  [29:45 – 35:54] Closing Segment Hitting the highlights of our conversation Lead up Build trust!  Communicate frequently  Anticipate the future and needs for your leader  How to connect with Dr. Knott Links below  Final thoughts Stay tuned for more. Links available below.   Resources Mentioned:  Leadership Sessions It’s All About Leadership - Dr. Jimmy Knott   Want to learn more about Dr. Knott? Connect on Twitter, LinkedIn, and Facebook. Make sure to go to https://jimmyknott.com/ to upskill your leadership.    Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  
September 14, 2021

Patient Convert Podcast

Healthcare Marketing experts and agency owners Kelley Knott & Justin Knott bring you the Patient Convert Podcast. We talk about everything healthcare marketing including strategies, tactics and tips to grow your healthcare organization and have fun doing it!

Discover new ways to boost your marketing covering topics including social media marketing, SEO, physician liaison training, content marketing, lead generation and more. This podcast is created for the go-getters and healthcare organizations just like you!
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Team

Kelley Knott

Kelley Knott

Kelley Knott is the CEO and Co-Founder of Intrepy Healthcare Marketing. She is a highly experienced physician liaison and has a background in consulting medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of it's kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices.
Justin Knott

Justin Knott

Justin Knott is the President of an award-winning healthcare marketing agency, Intrepy Healthcare Marketing. He founded his agency in 2014 to bring a specialized approach to marketing for medical practices and hospital systems. His primary focuses lie in digital marketing, SEO strategy, and advertising to help practices generate new, targeted patients. Justin has been published as an SEO and marketing thought leader in dozens of online publications. His agency was recently named top digital marketing agency by Design Rush and Clutch.

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