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Patient Convert Podcast

Patient Convert Podcast

Patient Convert Podcast delivers healthcare marketing insights and the latest digital strategies to help providers and health systems reach new patients.

Latest From Series

Improve Your Google Rankings w/ Kim Rodgers #129

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Main Takeaways: The importance of a practitioner’s website How to increase traffic to your website How REVIEWS affect your business How to get your voice out to the world Be sure to check out the full show-notes at Patient Convert Podcast or click "Episode Website" below.
September 9, 2020

How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Main Takeaways: The importance of a practitioner’s website How to increase traffic to your website How REVIEWS affect your business How to get your voice out to the world Be sure to check out the full show-notes at Patient Convert Podcast or click "Episode Website" below.
September 9, 2020

What Makes Healthcare Marketing Different: The Inside Scoop w/ Matthew Scott #128

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. Main Takeaways on this episode: The Importance of Healthcare Marketing What Makes Healthcare Marketing Different Branding vs. Marketing Working with FEED Pathfinder Movement Be sure to check out the full show-notes at Patient Convert Podcast or click "Episode Website" below.
August 25, 2020

How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO of CTCA #127

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. Main Takeaways on this episode: Transition to a different side of the marketing world Switching gears in CTCA’s marketing Physician relations Telehealth Be sure to check out the full show-notes at Patient Convert Podcast or click "Episode Website" below.
August 10, 2020

Common Digital Advertising Mistakes Healthcare Practices Make w/ Nick LaIuppa #126

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. Main Takeaways on this episode: Advertising Too Soon The Lack of Transparency Not Properly Tracking Your Program and Reporting Leads Dying ON the Vine Picking the Wrong Platform and Bailing Too Soon Be sure to check out the full show-notes at Patient Convert Podcast or click "Episode Website" below.
July 9, 2020

How to Use LinkedIn to Increase B2B Sales w/ Steven Perchikov #125

In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov.  Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies by leveraging LinkedIn. Be sure to check out full show notes at Patient Convert Podcast or click "Episode Website" below.
June 23, 2020

Patient Convert Podcast

Healthcare Marketing experts and agency owners Kelley Knott & Justin Knott bring you the Patient Convert Podcast. We talk about everything healthcare marketing including strategies, tactics and tips to grow your healthcare organization and have fun doing it!

Discover new ways to boost your marketing covering topics including social media marketing, SEO, physician liaison training, content marketing, lead generation and more. This podcast is created for the go-getters and healthcare organizations just like you!
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Team

Kelley Knott

Kelley Knott

Kelley Knott is the CEO and Co-Founder of Intrepy Healthcare Marketing. She is a highly experienced physician liaison and has a background in consulting medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of it's kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices.
Justin Knott

Justin Knott

Justin Knott is the President of an award-winning healthcare marketing agency, Intrepy Healthcare Marketing. He founded his agency in 2014 to bring a specialized approach to marketing for medical practices and hospital systems. His primary focuses lie in digital marketing, SEO strategy, and advertising to help practices generate new, targeted patients. Justin has been published as an SEO and marketing thought leader in dozens of online publications. His agency was recently named top digital marketing agency by Design Rush and Clutch.

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