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With Finess, Privy CEO Evi Heilbrunn Is Breaking Down Stigmas in the Women’s Health Aisle

StartUp Health NOW Podcast

With Finess, Privy CEO Evi Heilbrunn Is Breaking Down Stigmas in the Women’s Health Aisle

Because she’s tackling a stigmatized area of women’s health, one that’s been swept to the side for a long time, Privy CEO Evi Heilbrunn has had to do her research…
January 26, 2021

With Finess, Privy CEO Evi Heilbrunn Is Breaking Down Stigmas in the Women’s Health Aisle

Because she’s tackling a stigmatized area of women’s health, one that’s been swept to the side for a long time, Privy CEO Evi Heilbrunn has had to do her research and educate the market. By doing so, she’s showing retailers like Target – where Finess is now on the shelf – that women’s health products were in need of an upgrade, and that we’re on the cusp of a whole new way of thinking about the whole women’s health aisle.

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