SEMPRE: Entrepreneurship and Innovation in Health Technology with Eric Buffkin, CEO, and President of etectRx
Entrepreneurs, make sure you identify the right use cases for your startups!
In this episode, Eric Buffkin, CEO, and President of etectRx talks about the journey of pursuing a startup in health tech. He discusses etectRx and how their ingestible sensors for tracking medication adherence are used in clinical research or care. Finding the right use cases will launch the startup to success and funding, leading to its products being focused and easily adopted by consumers and investors. He shares insights on digital trends and developments, like remote therapy monitoring, which has been stronger than ever. Finally, Eric discusses the challenge that not understanding healthcare costs brings as well as the time for a business to take off in this specific industry.
Tune in to this episode to learn how to introduce innovation successfully with your health tech startup!
Click this link to the show notes, transcript, and resources: outcomesrocket.health