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MM: Targeting Correctly and Advocating for Hidden Players with Linda García, Senior Vice President of Marketing at POCN

Outcomes Rocket

MM: Targeting Correctly and Advocating for Hidden Players with Linda García, Senior Vice President of Marketing at POCN

November 28, 2022

MM: Targeting Correctly and Advocating for Hidden Players with Linda García, Senior Vice President of Marketing at POCN

What if we spread awareness about the importance of NPs and PAs with marketing?

In this episode of Marketing Mondays, Andreea Borcea interviews Linda García, Senior Vice President of Marketing at POCN, an education, and advocacy organization for nurse practitioners and physician associates in the United States. She talks about the importance of NPs and PAs in the creation of treatment plans and discusses how she has seen marketing and sales adapt to the current market dynamics with non-personal communications.

Click this link to the show notes, transcript, and resources: outcomesrocket.health

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