MM: Reaching Multiple Stakeholders Involved in Providing Baby Feeding Support with Jennifer Forster, VP of Payer and Market Strategy at SimpliFed
Every parent should feel good about feeding their baby regardless of how they do it.
In this episode of Marketing Mondays, Andreea Borcea interviews Jennifer Forster, VP of Payer and Market Strategy at SimpliFed, a lactation company that provides baby-feeding support to parents on their feeding journeys from the comfort and safety of home. Through a telehealth platform, they provide services marketed mainly toward parents, any person around a baby, and providers within the healthcare ecosystem. Breastfeeding support is a right not many know they have, so SimpliFed focuses on letting parents know what resources are available to them around whatever method they choose to feed their baby. Jennifer talks about the challenges SimpliFed deals with when establishing relationships with payers, in making them understand the value of breastfeeding support and building trust with the potential consumers who might need their services.
Tune in to this episode to learn how SimpliFed is creating a new model for optimal feeding connecting with parents, payers, and providers!
Click this link to the show notes, transcript, and resources: outcomesrocket.health
