MM: Oral Health, a Marketing Challenge with Brian Maurer, Co-Founder at Bristle
A lot of people don’t think they should care that much for their oral health, but it’s quite the opposite.
In this episode of Marketing Mondays, we are joined by Brian Maurer, co-founder of Bristle Health. He talks about how Bristle makes oral microbiome tests to facilitate taking care of your oral health, highlighting its importance, and why it’s been a marketing challenge for them, as there’s an education component intertwined to convince consumers they should care. He explains why having a release on Reddit and Hacker News helped Bristle understand the questions and hesitations people would have around their offering and product. Brian discusses SEM and Influencer marketing as ways to connect and build trust with potential consumers. He speaks of working with dentists and hygienists and how it was game-changing to find people who want to have those deeper conversations with their patients about how their oral health is impacting them.
Tune in to this episode to learn about the importance of prevention-focused oral health and how it’s being marketed!
Click this link to the show notes, transcript, and resources: outcomesrocket.health