MM: Marketing Global Wellness for Children Through Play with Bobbi Hamilton, Owner, CEO & Patented Inventor at Chi Universe
This is a story of that entrepreneurial gumption you need when you want to make a change!
In this episode of Marketing Mondays, Bobbi Hamilton, CEO of Chi Universe and creator of the Chi Yoga Mats and game, talks about the entrepreneurial journey that led her to the current line of products she offers around global wellness through play. When Bobbi lost a successful TV initiative promoting yoga breaks for children, a new market opened and paved the way for her to resurface. She came up with the Chi Yoga Mats, mats with playful symbols that help children engage, follow along, and prevent injury while practicing. With creativity and resourcefulness, Bobbi found different ways to market her product on a limited budget through the press, social media, and relationship building. She also tells a cautionary tale on why it’s essential for innovating entrepreneurs to invest in protecting their intellectual property. Bobbi shares insights and advice on business marketing from her experiences, the highs and the lows.
Tune in to this episode to listen to Bobbi’s journey of giving wellness to the world through play!
Click this link to the show notes, transcript, and resources: outcomesrocket.health