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MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera

Outcomes Rocket

MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera

January 9, 2023

MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera

Healthcare marketing seeks to drive stakeholders’ behaviors toward a joint goal.

In this episode of Marketing Mondays, Andreea Borcea has a chat with Vania Cao, Senior Marketing Manager at Natera, about how marketing can impact healthcare customers by learning from neuroscience and approaching them as human beings to understand segmentation. Human behavior is the marketing foundation, and our environments shape it. Identifying those external aspects is crucial in the segmentation process, and finding the right starter niche will bring the rest of the market along.

Tune in to learn about Natera’s approach to marketing and how it is making an impact in healthcare!

Click this link to the show notes, transcript, and resources: outcomesrocket.health

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A Diverse Skill Set Peter McCanna is chief executive officer (CEO) at Baylor Scott & White Health, the largest not- for-profit health system in Texas. Through 51 hospitals and more than 1,200 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care, as well as an array of virtual and in-home services.