MM: Global Brand Building in Health and Wellness with Tanita Sandhu, Head of Global Brand and Corporate Marketing at Zepp Health
Your brand sets the stage for the experience across every touchpoint your business offers.
In this episode of Marketing Mondays, Andreea Borcea has Tanita Sandhu, Head of Global Brand and Corporate Marketing at Zepp Health, a brand that brings wellness, fitness, and health solutions through wearable technology and empowers people to live their best lives. Brand building is crucial in the health and wellness industry, throughout this conversation, Tanita provides insight into how she has built a global brand at Zepp that encompasses all of its different products and creates a long-term relationship with all its stakeholders. She explains what a company should consider when building its brand and what to keep in mind when extending it globally, sharing details from her experience at Zepp along the way.
Tune in to this episode to learn about the power of brand building for the health and wellness industry!
Click this link to the show notes, transcript, and resources: outcomesrocket.health