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Fostering Well Being with Clinically Driven Behavior Change with Christine Muldoon, Vice President, Marketing and Strategy at WebMD Health Services

Outcomes Rocket

Fostering Well Being with Clinically Driven Behavior Change with Christine Muldoon, Vice President, Marketing and Strategy at WebMD Health Services

April 23, 2020

Fostering Well Being with Clinically Driven Behavior Change with Christine Muldoon, Vice President, Marketing and Strategy at WebMD Health Services

 In this episode, we have a great conversation with Christine Muldoon, VP of Marketing and Strategy at WebMD Health Services.  We go through the elements of well being that can help all of us thrive during tough times like COVID-19 and also through stressful normal work situations.  We explore ideas that can help employers leverage thoughtfully tailored programs the increase employee health, happiness, and engagement.  

About Christine Muldoon

Christine Muldoon became the VP of Marketing & Strategy at WebMD Health Services in 2019. In this role, she is responsible for the company’s overall market strategy and execution, including marketing, B2B and B2C communications, and market positioning. Additionally, Christine works extensively with clients and internal stakeholders to evaluate the market, leverage the voice of the customer, evaluate partnership opportunities, and operationalize opportunities for the company’s success.  Prior to this role, she served as the Executive Director of Business and Product Strategy. For the past six years, Christine has moderated the WebMD Health Plan and Employer Advisory Boards, comprised of executives to discuss key health care topics and identify strategic market opportunities.

Christine has more than 20 years’ experience in the health care industry. She earned a bachelor’s degree in Business from Providence College and a master’s degree in Business and Health Care Management from the University of Connecticut.

What you will learn in this episode:

  • The 5 elements of well being
  • Ways to increase and improve your own as well as employees well being, health and engagement 
  • Common challenges companies face with wellness programs
  • How WebMD Heath Services differentiates themselves in the market

Important links:

WebMD Health Services

For the entire transcript and more details visit:  https://outcomesrocket.health/

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