Subscribe
Beyond the Pill: How Pharma is Being Challenged to Innovate for the Patient with Amy West, Head of U.S. Digital Transformation & Innovation at Novo Nordisk

Outcomes Rocket

Beyond the Pill: How Pharma is Being Challenged to Innovate for the Patient with Amy West, Head of U.S. Digital Transformation & Innovation at Novo Nordisk

September 9, 2021

Beyond the Pill: How Pharma is Being Challenged to Innovate for the Patient with Amy West, Head of U.S. Digital Transformation & Innovation at Novo Nordisk

 We have moved past the time when pills and medications are the only sources of treatment. The increasing demand for digital treatments and supplemental services shows the need for pharma manufacturing companies to be willing to let go of the “traditional” models and embrace new solutions.

In this episode, we are privileged to host Amy West, head of U.S. Digital Transformation & Innovation at Novo Nordisk. Amy discusses Novo Nordisk’s vision of identifying the true pain point of end-users and developing solutions to meet the needs of customers beyond pharmacotherapy. She shares how innovations in tech touch pharma and reasons why pharmaceutical companies should move beyond the pill. She emphasizes the importance of taking a patient-centric approach to deliver value and discusses some examples of wraparound services to address challenges. This is a fascinating conversation you don’t want to miss!

Listen on your favorite player

New to Podcasts? It's easy to get started!

You may also like

Subscribe to Health Podcast Network

Proudly supported by:

cover
Y’all Means All Communities are powered by people—and the variety of lives, jobs, schedules, and skills keep cities buzzing. Providing care means healthcare has to show up for "y’all" no matter the gender identity, work schedule, or preferred language.