Tech-Enabled Healthcare Marketing: Bridging the Gap Between EHR and Consumer Technology
In this episode Joy sits down with Cynthia Church, Chief Strategy Officer of Xealth, and Christine Slocumb, President of ClarityQuest Marketing, about how technology and marketing intersect in healthcare. Church explains how Xealth’s digital health implementation platform bridges the gap between the EHR and the patient’s consumer technology to provide relevant information where patients want it. The conversation also touches on the importance of storytelling in healthcare communication and how EHR data can provide valuable demographic information to marketers.
