E9: Jobs to be Done – It’s Not About Us, It’s About You
Your Innovation Sherpas continue their series on Jobs to be Done. Why is this theory so well suited to the healthcare industry? How has Carolinas HealthCare System used Jobs to be Done to enhance its services and develop new products?
#InnovationEngine @JayGerhart @annsomerswh @WillBehrmann
Special thanks to:
The Christensen Institute and Innosight for “HEALTH FOR HIRE: Unleashing patient potential to reduce chronic disease costs” by Clayton Christensen, Rebecca Fogg and Andrew Waldeck
And to Dr. Elizabeth Teisberg, PhD, Executive Director of the Value Institute for Health and Care
and Professor at The University of Texas at Austin Dell Medical School for inspiring us to ask how the patient is doing, not just how we are doing.
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