E52 Part 1: Bob Moesta – The Grad School Jobs to Be Done Interview
Bob Moesta rejoins the podcast during the release of his first book, Choosing College: How to Make Better Learning Decisions Throughout Your Life, co-authored with Michael Horn. In Part 1, Bob and Jay put Ben in the hot seat, conducting a live Jobs to Be Done interview about Ben’s process of picking a graduate school. This episode not only introduces Choosing College but also provides our listeners with another example of Bob’s renowned JTBD interview technique. Hear the Master compile Ben’s story and identify which of the five higher education Jobs to be Done that Ben pursued. As you listen to the interview, notice a few of the hallmarks of Bob’s technique:
- Adopt a beginner’s mindset
- Unpack language to uncover intent
- Build the story so that you as an interviewer can play it back to a high degree of accuracy
Stay tuned for Part 2 to hear more about Choosing College, as well as common themes between higher education and health care.
Learn more about the book HERE
Purchase your copy HERE