E33: Objectively Creative & Subjectively Analytical – Design Strategist Lee Fain
There exists a hidden world of which the average consumer has no knowledge—the world of design and innovation that crafts nearly everything we see and use. Join Design Strategist Lee Fain as he takes us on a storytelling adventure using Joseph Campbell’s Hero’s Journey framework to a new world of creativity, design, prototyping, and customer discovery. Lee is co-head of design strategy at IdeaCouture, a global design and innovation consultancy. In this episode, Lee shares his wisdom on the business value of design, common design pitfalls, the power of physical artifacts to manifest the intangible, his original DOES framework, and the genuine joy he finds in the creative process. And don’t leave the theater too soon—there’s a BONUS portion after the outro music that you won’t want to miss!
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