E114: Bob Moesta – Learning to Build Through 847 Notebooks
Ben and Jay welcome back the one and only Bob Moesta for a record 4th episode. Bob is a founding father of Jobs to Be Done theory, CEO of The ReWired Group (which has a great new website) and author of the recently published Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs. Hear Bob talk about why he wrote the book, a couple of non-JTBD topics from the book, and what he’s focusing on in his remaining 1,890 days. Yes, it’s morbid, but it will be explained. And hopefully it’s much longer than that.